I am looking for a skilled designer to create a professional and visually stunning Brand Guidelines PDF for my website client. The document should include all provided branding assets (logos, fonts, colors, textures, etc.) and follow the structure and aesthetic of the No18 Brand Style Guide: https://work.iwgplc.com/Giudelines/No18%20Brand%20style%20guide.pdf
This guide will serve as a reference for her brand’s visual identity and needs to look polished, modern, and clean while reflecting the sophistication of her brand. There's a lot on there that we don't need / too much details, I have a word document to copy covering each slide.
Scope of Work
Design and Layout:
Create a well-organised PDF document (approximately 10-15 pages) that mirrors the layout, hierarchy, and design style of the No18 Brand Style Guide.
Use a clean, neutral, and elegant style with minimalist design cues.
Incorporate playful and tactile elements using her chosen textures and patterns (provided) for subtle depth.
Content Integration:
Add all provided branding assets, including:Logos (primary and stacked versions).Fonts (logo font, header font, and body font details).Color palette with hex, RGB, and CMYK values.Textures and patterns for use as subtle backgrounds or overlays.Application examples for business cards, social media, and website design.
Typography:
Use Natasha’s chosen fonts to create a consistent look.
Ensure all type styling aligns with her branding (e.g., headers in Matter Font and body text in Allrounder Antiqua).Visual Examples:
Incorporate mockups for stationery (business cards, letterheads)Include visuals for logo usage guidelines (e.g., clear space, do’s/don’ts). i can provide
DeliverablesA high-quality PDF Brand Guidelines Document that:Matches the aesthetic and feel of the No18 Brand Style Guide.Includes all the specified branding elements and content.Is easy to navigate and visually appealing.Final file delivered as:Editable source file (Adobe InDesign preferred).High-resolution PDF.What I’ll ProvideAll assets and copy for the document, including:
Logo files (PNG, SVG, PDF).Typography details (names, examples, and usage).Color palette (hex, RGB, CMYK values).Textures and patterns.Application examples and copy (e.g., sections about logo usage, brand voice, etc.).A detailed structure based on the brand guidelines I’ve prepared (will share upon selection).
Key RequirementsProven experience in creating professional brand guidelines or similar documents.Ability to match the clean, modern style of the reference document.Strong attention to detail and design consistency.Proficiency in design tools like Adobe InDesign, Illustrator, or similar.
Timeline
Project start: ImmediateFirst draft: Friday / tomorrow EOPFinal delivery: Monday 13th Jan
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