Magento 2.4 SEO Recovery and Cleanup

Description

Since the last developer could not manage to do the job this is now added to the list again.
PI Work - Fix the default API to ensure it mirrors the discount information from the custom API. - Troubleshoot why the second API does not show discounts for the same products. - Address any API-related issues that affect SEO performance.
2. Internal SEO Cleanup (4-7 hours): - Fix invalid HTML elements in the pages. - Resolve canonical issues, pagination, and meta tag discrepancies. - Correct internal response codes (4xx errors) and missing header tags (H1, etc.). - Update and clean up page titles and duplicate issues.
3. Google SEO Issue Fixes (1 day approx.): - Resolve blocked URLs, canonical tag errors, and noindex tags. - Fix redirects, 403/404 errors, and server-side (5xx) errors. - Address any remaining duplicate canonical issues that Google identified.
4. Post-Cleanup Monitoring (Ongoing): - While the bulk of the work is straightforward and should be completed within 2 days, ongoing monitoring and adjustments will be necessary to help the site rank properly over time. - Track the site in Google Search Console and SEO tools to ensure all issues have been resolved and the site is indexing correctly. DA must grow fast. We have a backlink builder doing his job too.
5. Key Clarifications: - This is a short-term project. Anyone suggesting this will take weeks is overestimating the work. Cleaning up the current list of internal and Google SEO issues should take no more than 2 days for a skilled Magento 2.4 SEO expert. - While long-term ranking improvements will take time, the initial cleanup of these technical issues is simple and should be completed efficiently.
6. Internal Issues List: - Validation: Invalid HTML Elements in – 71 Pages - Canonicals: Non-Indexable Canonical – 1 Page - Pagination: Pagination URL Not in Anchor Tag – 1 Page - Response Codes: Internal Client Error (4xx) – 23 Pages - Pagination: Non-Indexable – 1 Page - Canonicals: Canonicalised – 3 Pages - Canonicals: Outside – 19 Pages - Page Titles: Over 561 Pixels – 9 Pages - Page Titles: Over 60 Characters – 10 Pages - H1: Missing – 13 Pages - Page Titles: Below 200 Pixels – 8 Pages - Canonicals: Missing – 33 Pages - Page Titles: Duplicate – 24 Pages - Images: Over 100 KB – 46 Pages - Page Titles: Below 30 Characters – 15 Pages - H1: Multiple – 1 Page
7. Google Issue List: - Blocked by robots.txt – Failed – 921 Pages (we are removing a lot of idiotic indexing here so it is OK, as usual you must adjust it) - Excluded by ‘noindex’ tag – Failed – 341 Pages - Alternate page with proper canonical tag – Failed – 168 Pages - Duplicate without user-selected canonical – Failed – 38 Pages - Crawled - currently not indexed – Failed – 871 Pages - Duplicate, Google chose different canonical than user – Failed – 2 Pages - Page with redirect – Not Started – 37 Pages - Blocked due to access forbidden (403) – Not Started – 5 Pages - Not found (404) – Started – 2,360 Pages (clarification: I had just added redirects to all; that is why it says started) - Server error (5xx) – Started – 215 Pages - Soft 404 – N/A – 0 Pages - Discovered - currently not indexed – Passed – 3 Pages