Project Proposal: Website Development for G12 Restaurant & FMCG Consultancy
Date: 27th December 2024From: Asif Ali, CEO, Shish Mahal GroupTo: Vishal
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### ObjectiveTo create a professional, visually compelling, and user-friendly website for G12 Restaurant & FMCG consultancy services. The website will cater to two primary sectors: restaurant consultancy and FMCG (Fast-Moving Consumer Goods) food consultancy. It will serve as an online portfolio, client resource, and lead generation tool.
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### Reference WebsitesTo align with our vision, please review the following websites for layout, design inspiration, and content organisation:1. [Egg Soldiers](https://eggsoldiers.co.uk) – Clean layout, intuitive navigation, and strong brand presence.2. [The Restaurant Guys](https://therestaurantguys.co.uk) – Service-focused content structure, testimonials, and call-to-actions.3. [Donald Burns](https://www.donaldburns.net) – Personal branding elements and thought leadership positioning.4. [Restaurant Secrets Inc.](https://restaurantsecretsinc.com) – Comprehensive service descriptions and client case studies.
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### Website Features and Requirements
#### Design and Branding- Aesthetic: Professional, modern, and minimalist design reflecting expertise in the restaurant and FMCG sectors.- Colours & Fonts: Align with Shish Mahal’s branding—elegant gold, black, and white tones with sophisticated typography.- Imagery: High-quality visuals, including images of successful projects, client partnerships, and food products.
#### Functional Requirements1. Homepage:- Clear introduction to consultancy services.- Highlight Shish Mahal’s legacy and expertise.- Prominent call-to-action buttons (e.g., “Request a Consultation” or “Learn More”).
2. About Us:- Detailed overview of the Shish Mahal brand and consultancy team.- Emphasis on years of industry experience and key achievements.
3. Services:- Separate sections for Restaurant Consultancy and FMCG Food Consultancy.- Clear explanations of services offered, such as menu development, operational audits, branding, and product development.
4. Case Studies/Portfolio:- Showcase of successful projects with testimonials, before-and-after transformations, and results.
5. Blog/Insights:- Thought leadership articles, industry tips, and updates.- SEO-friendly content management system.
6. Contact Page:- Inquiry form.- Contact details (phone, email, and social media links).- Embedded Google Map for office location.
7. Additional Pages:- Testimonials.- FAQ.- Privacy Policy and Terms of Use.
#### Technical Requirements- Mobile Optimisation: Fully responsive design for seamless viewing on all devices.- SEO: Implement basic SEO best practices for visibility.- CMS: Easy-to-manage backend system (e.g., WordPress or equivalent).- Performance: Fast loading times and reliable hosting.- Analytics: Google Analytics integration for tracking visitor behavior and performance.
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### TimelineWe aim to launch the website within 4-6 weeks from project commencement. Please provide a detailed design, development, testing, and deployment timeline.
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### BudgetKindly provide a detailed cost breakdown, including:- Design and development fees.- Hosting and domain costs (if applicable).- Ongoing maintenance and support fees.
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### Next Steps1. Review this proposal and provide a detailed quotation.2. Arrange a call to discuss any queries or additional recommendations.3. Begin the project upon mutual agreement.
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