Brand Logo and Identity

Description

Project Overview:Olivia Grace is a brand focused on creating reusable kitchen products.
Objective:To develop a cohesive and versatile brand identity for Olivia Grace, including a logo, color palette, typography, and brand assets that reflect the brand's core values of elegance, functionality and style. The brand aims to appeal to a diverse range of personalities and home decor styles.
Target Audience:Homeowners and renters who value interior design and want their kitchen essentials to reflect their unique personality and homes. This audience appreciates quality, style and the opportunity to express themselves through their home decor.
Brand Personality:Elegant: Sophisticated and timeless designs that appeals to both modern and traditional homes.Funky: Bold, vibrant, and unique designs that bring a playful and stylish edge to kitchen decor.Functional: Practical yet beautiful, ensuring the products are both useful and decorative.Eco-conscious: Reflecting a commitment to sustainability through reusable products.Homely: Warm and inviting, adding a personal touch to the kitchen environment.
Deliverables:
Logo DesignA primary logo that embodies both elegance and a fun, stylish vibe - including the name Olivia Grace. A secondary logo or icon for use on packaging and social media - this logo should incorporate either a water droplet or some sort of sparkle (like the sparkle emoji) in a nod to a sparkling kitchen.
Color PaletteA balanced selection of colors that include soft neutrals for elegance and bold but also vibrant tones for a funky appeal. The palette should cater to a range of personality types and home styles. Whilst the brand is female, the identity should be attractive to men and women.
TypographyA primary typeface for the logo and headings that is modern and chic.A complementary typeface for body text that is clean and readable.
Inspiration:The brand’s inspiration stems from the desire to transform everyday kitchen products into stylish accessories that reflect individual personalities. The identity should strike a balance between elegance and a fun, funky style, making it desirable for those who appreciate both classic and bold home aesthetics.