Project OverviewWe're seeking an experienced SEO specialist to optimize our signature furniture collection pages for a luxury solid wood furniture brand. The goal is to improve organic traffic and search engine rankings for our premium dining table collections.Project Scope
Optimize 10-15 furniture collection pagesImplement schema markup and enhanced meta tagsImprove product descriptions and technical SEO elementsFocus on high-value keywords in the luxury furniture sector
Required TasksTechnical SEO Implementation:
Create and implement comprehensive meta tags for each collectionDevelop product and collection schema markupSet up proper breadcrumb navigation schemaOptimize Open Graph tags for social sharingImplement technical SEO best practices
Content Optimization:
Optimize product titles and descriptionsCreate keyword-rich meta descriptionsDevelop alt text for product imagesEnsure proper heading structure and content hierarchy
Deliverables for Each Collection:
Complete meta tag package including:
Title tagsMeta descriptionsOpen Graph tagsTwitter cards
Schema markup for:
Product collectionsIndividual productsBreadcrumb navigationOrganization
SEO optimization report including:
Implemented changesTarget keywordsTechnical improvementsRecommendations for ongoing optimization
Required Skills & Experience:
Minimum 3 years of e-commerce SEO experienceProven track record with furniture or luxury retail websitesExpert knowledge of schema markup and JSON-LDExperience with Shopify platformUnderstanding of luxury market positioningStrong technical writing skillsKnowledge of current SEO best practices
Budget & Timeline:
Budget: £30-40 per collection pageTimeline: 1-2 collections per weekTotal project duration: 4-6 weeks
To Apply:Please provide:
Examples of similar SEO optimization workBrief strategy outline for improving organic trafficExperience with luxury brand SEOAvailability to startExpected timeline for completing one collection
Additional Information:
All work must comply with Google's latest guidelinesFocus on UK and European market optimizationExperience with multilingual SEO is a plusKnowledge of furniture industry terms preferred
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