Website Redesign & Enhanced Booking System Project Brief

详细信息

We're looking for an experienced web designer and developer to revamp our website, with a strong focus on enhancing our online booking system, improving user experience, and increasing conversion rates. A top priority is to streamline the booking process, making it more user-friendly and efficient.
Please Note: All communication must be through People Per Hour.
Project Objectives:
Streamlined Booking System: Optimise the booking system for a smooth, user-friendly experience, including clear navigation and intuitive steps for customers.Coupon Integration: Add a coupon feature within the booking system to allow customers to apply discount codes at checkout for special offers.Embedded Payment Provider Change: Replace the current payment provider with a new one, embedded directly on our website to improve transaction efficiency and user experience.Conversion-Focused Redesign: Guide users toward bookings with an optimised, engaging layout.Mobile Optimisation: Ensure full responsiveness and a seamless mobile experience.PageSpeed & SEO: Optimize for Google PageSpeed with efficient images and code.Remarketing and Automated Emails: Set up automated email campaigns based on user interactions on the website. For example, send follow-up emails to users who have started but not completed a booking, encouraging them to complete their transaction.
Requirements:
Proven Track Record: Experience in e-commerce or service website redesigns, with a focus on booking systems.Technical Skills: Proficiency in HTML, CSS, JavaScript, Coding, WordPress, or similar CMS.Mobile-First Design: Expertise in responsive, mobile-friendly design.PageSpeed Optimization: Familiarity with Google PageSpeed standards.SEO Knowledge: Strong understanding of SEO best practices.UX Design: Skill in optimizing user flow and conversion.Booking System Expertise: Demonstrated experience in streamlining online booking systems, adding coupon functionalities, and integrating new payment providers directly into websites.Email Marketing: Skilled in setting up automated and remarketing email campaigns.Brand Consistency: The redesign should match our current brand identity and color scheme.
We’re eager to work with a professional who can elevate our booking experience and overall website functionality.