Social Media Specialist

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


Responsibilities:

 
Produce high quality, engaging, original content that can be used cross-platform
 
Own, operate multiple official social media and signal channels, as well as the content strategy/output and results for each
 
Drive effective and creative social media campaigns, work cross-functionally with design, content, performance marketing, product and other teams
 
Measure, report, analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance
 
Innovate and implement test-and-learn strategies along with delivering results
 
Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
 
Engage and build communities through one-on-one as well as one-to-many conversations



Requirements:

 
Articulate in the English language
 
Fluency in a second language is an added advantage
 
Demonstrates a clear and concise style of communication, with a creative/fun spin where relevant
 
2+ years of experience in digital marketing or social media related roles
 
Keen sense and understanding of the crypto market
 
Strong knowledge of Reddit and the cryptocurrency sub-communities there. Well-versed with Twitter,  Facebook, YouTube
 
Bonus if familiar with Twitch, Clubhouse, Discord, Telegram channels
 
Strong sense of responsibility and resistance to stress
 
Self-motivated, results-oriented
 
Remote and startup experience is a plus
 
A meme connoisseur



Working at Binance
• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire

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