Sr. Analyst, Paid Search

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.
The Sr. Analyst, Paid Search is responsible for the creation, maintenance, and optimization of paid campaigns in-house as well as performing daily optimizations and analysis that contribute to the growth of Hims and Hers. We are looking for an analytical and highly organized individual with hands-on experience managing campaigns on Google Ads, Microsoft Ads, and other relevant platforms. Reporting to the Associate Director, Paid Search you’ll work closely with key stakeholders to drive growth for one of Hims & Hers largest categories as a Subject Matter Expert.
Responsibilities:

 
Analyze and optimize Paid Search campaigns on Google and Microsoft platforms.
 
Oversee the daily management of paid campaigns, including strategy, buildout, and flawless execution.
 
Interpret key performance metrics, identify trends, and exploit opportunities for operating income growth through enhancements in marketing creative and promotions.
 
Lead efforts to continually improve ad copy and web site conversion rates through A/B and multivariate testing and best practice adoption.
 
Report results on a weekly basis to the broader growth marketing team, using insights to continually optimize performance and identify growth opportunities.
 
Stay abreast of changes in search engine behavior, identify best practices, and bring new opportunities and ideas to fruition.
 
Identify opportunities for automation leveraging internal/external tools.
 
Work cross-functionally with Growth, Product, Operations, Business Development and Medical teams to improve return on ad spend.

Requirements:

 
4+ years of hands-on experience managing large-scale direct-response paid search marketing campaigns across multiple search engines, preferably in highly competitive consumer-oriented   verticals, with direct accountability for profit contribution and return on spend.
 
Experience with bid management platforms, such as Marin, SA360, or Skai.
 
Proven track record of driving measurable revenue and engagement via digital advertising, preferably with multi-million dollar monthly budgets.
 
Strong quantitative analysis skills, an affinity for numbers, and the ability to process complex calculations quickly and accurately.
 
Exceptional customer insights and proven success utilizing analytics to provide strategic recommendations and drive concrete action.
 
Strong written communication and presentation skills. Experience writing effective ad copy for different audience segments.
 
Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work.
 
Ability to work in a highly collaborative environment, multi-task and participate in team-based planning process.

Preferred Qualifications:

 
Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
Outlined below is a reasonable estimate of H&H’s compensation range for this role.  
An estimate of the current salary range is $100,000 - $125,000 H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.
The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.
Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!