Senior Media Buyer

We’re hiring a Senior Media Buyer to drive our advertising efforts across multiple ad channels. 🚀

You’ll own the strategy, execution, tracking, and optimization of paid channels (e.g. Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads) to generate leads and build awareness.

The ideal candidate is a data-driven, results-oriented performance marketer who enjoys building, testing, and optimizing campaigns. They have deep channel expertise and a solid understanding of how to reach a target audience at all stages of the funnel.


Responsibilities:
 Design, execute and optimize ROI-positive advertising campaigns across multiple channels 
 Write compelling ad copy focused on driving conversions, and work with our design team to craft interesting creative
 Optimize campaigns and manage A/B testing to improve conversions; optimize targeting, bidding, ad copy, landing pages, CTAs, etc. 
 Support our content marketing efforts by promoting content at all stages of the funnel
 Set up retargeting campaigns to move leads along their journey
 Build and maintain performance reports for all channels
 Research and monitor key competitors’ advertising strategies

Technologies
 Google Analytics
 Semrush (or similar)
 Hubspot (reporting, landing pages, custom audiences)
 Optimizely (or similar)
 Heap (or similar)

Compensation
 Competitive base salary and equity
 Unlimited paid sick and vacation days
 Quarterly international team offsites ✈️

Required Qualifications
 You have outstanding written English skills
 You have at least 3 years of experience building and executing advertising strategies across multiple channels including Google Ads, Microsoft Ads, LinkedIn Ads, and Facebook / Instagram Ads
 You’re knowledgeable in research and analytics tools including Google Analytics, Semrush, Hubspot, or similar
 You have a track record of optimizing and improving campaign performance through A/B testing, copy testing, and other methods
 You’re experienced in conversion rate optimization (CRO) and can contribute to optimizing conversions at all stages of the funnel
 You're independent and a strong learner—if you don't know much about a topic, you research it until you do
 You understand account-based marketing and how advertising supports it
 You’ve successfully created advertising campaigns for B2B businesses
 You have demonstrated the ability to onboard and integrate with an organization long-term: within the last 5 years, you've worked at one company for at least 2 years

Preferred Qualifications
 Experience managing ad budgets of at least $20,000 per month
 Understanding content marketing and SEO 
 Ability to create image and video ads
 Experience running campaigns on other ad channels
 Experience managing media buys with publishers


Apply 

In your application, please include your resume, creative samples, and tell us why you want to work at Canny. 

For brownie points, add a link to your favorite GIF.