Senior Manager, SEO & Growth

The Role
The Senior Manager of SEO & Growth will be primarily responsible for driving growth through SEO, while also possessing foundational knowledge in paid acquisition strategies. This individual will work closely with cross-functional teams, including Sales, Engineering, Product, and Design, to optimize and improve Loom's online presence and growth. The ideal candidate should have a strong background in SEO, some experience in paid user acquisition, and excellent communication and analytical skills.
As a key contributor to the strategic direction of Loom's growth initiatives, this individual will leverage their expertise to identify innovative SEO and content strategies, and will play a crucial role in scaling the company's organic reach, both internationally and domestic. At the same time, having a direct impact to the paid acquisition efforts to drive business growth.
Responsibilities

 
Evangelize efforts to drive organic growth through improved user experience and product-led growth
 
Organize and analyze quantitative data to evaluate the impact of organic performance, split tests, link building campaigns and content efforts
 
Direct on-site optimization and technical SEO in coordination with Product & Engineering teams
 
Lead all content marketing on the company blog using data-driven strategies
 
Onboard and manage third-party vendor and contractor relationships
 
Identify innovative SEO and Content strategies for building consumer trust and overall website experience
 
Develop and execute paid acquisition strategies aimed at driving incremental growth and efficiency
 
Manage audiences, creatives, budget, and bidding strategies to maximize efficiency for paid programs
 
Be an end-to-end channel owner which includes expertise in tracking, audience creation, measurement, attribution, optimization, and automation

What We're Looking For

 
6-8+ years of relevant work experience, with a focus on SEO
 
1-3 years of experience in paid user acquisition
 
Proven track record of building SEO at scale, highly-growth minded
 
Working knowledge of HTML, CSS, Javascript, and other relevant technologies
 
Expert understanding of on-site SEO, technical SEO, link building and content marketing
 
Deep experience with multiple SEO and analytics tools (ahrefs, Google Search Console, GA4, SEMrush, etc.)
 
Experience with content or link building tools (Wordpress, Clearscope, Mailshake, etc.)
 
Strong written and verbal communication skills