Lead OR Director, Growth Marketing - Deep Tech/Crypto

Lead OR Director, Growth Marketing (Deep Tech/Crypto)
Are you technical and also skilled with branding, messaging, and marketing strategy? Do you like building communities, creating technical content, and finding ways to help developers connect and build incredible things? This is the role for you! We are looking for someone to lead our deep tech/crypto focused arm of growth marketing at Ava Labs. This individual will be responsible for being the marketing partner for our Platform and Engineering Teams and plays a critical role in helping grow our Crypto Native Developer Marketing function. 

WHAT YOU WILL DO

 
Develop and own our marketing strategy for technical and crypto native vertical audience.
 
Partner with the Director of Growth Marketing, Platform and the Engineering team to grow Avalanche's brand within the crypto native developer community
 
Drive awareness, education, experience, discovery and adoption of Avalanche technology
 
Develop a shortlist of publishers, influencers, content creators, and other distribution channels for technical and developer targeted content
 
Establish content creation and distribution plan for Avalanche Platform verticals (consensus, XPC chain, SDK, Virtual Machine, etc.)
 
Set targets for developer content creation, developer acquisition, and developer engagement targets across channels
 
Drive top of funnel awareness for the developer community on Avalanche through influencers, content marketing, and other channels
 
Oversee marketing P/L and report on financial impact/outcomes of spend allocation
 
Define growth goals and KPIs
 
Establish team processes as a hands on leader, strategist and individual contributor 
 
Collaborate with departmental leadership and cross functional stakeholders 
 
Establish and distribute compelling narratives to grow the developer community
 
Set direction for what type of messaging will/should be used in various channels


WHAT YOU WILL BRING

 
8+ years of technical marketing or product marketing with a focus on developer relations, developer growth, product marketing or developer community building
 
4+ years in combined professional and/or personal experience with developer focused channel marketing - Twitter, Github, Reddit, etc.
 
5+ years experience in a Technical Marketing or Developer Relations role
 
4+ years in combined professional and/or personal experience in crypto
 
Prior experience working in high growth startups or rapidly developing industries
 
Track record of success in a marketing leadership role focused on a highly technical audience
 
Ability to create an integrated marketing plan for your vertical and execute with cross functional leadership teams
 
Proven ability to drive growth via technical influencers, technical content marketing, and community building
 
Project management and the ability to lead through influence, not authority
 
Experienced in technical copywriting, social media marketing, community growth and influencer marketing


Salary Range: $153,200 to $216,000
(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)