Marketing Manager

Company Overview:
 
Converge360 Events, a division of 1105 Media, Inc., provides training events (both in-person and virtual), information, news, trends, and research to enterprise technology professionals.


Job Summary:
We are currently seeking a Marketing Manager to support the Converge360 Events Team, reporting directly to the Vice President, Events, to assist in strategic marketing initiatives for all of our conferences, events, training seminars, and tradeshows. This position is Remote.


Job Responsibilities:
You are responsible to achieve 3 primary performance objectives:


1) Create, implement, and execute marketing strategy for 1105 Media, Inc.'s Converge360 Event Brands, including Visual Studio Live!, TechMentor, and Live! 360, among others

 
Plan and execute extensive multi-touch marketing campaigns, to include email (both outbound database marketing and more strategic inbound/automated methods), brochures, banner ads, website development, print advertising, social media, Google AdWords, direct mail, telemarketing, content marketing, and other resources to acquire in-person and online event attendees.
 
Work closely with the Event VP, Art, Online Media, Sales, and other Converge360 staff to develop event themes, designs, and overall vision.

2) Execute superior marketing copywriting and design for a variety of marketing collateral, print, and online campaigns

 
Demonstrate expertise in best practices for subject lines, headlines, technical marketing copy, social media posts, and email design.
 
Translate event goals into compelling marketing materials (websites, emails, print ads, web ads, social media, etc.).
 
Maintain clear and concise messaging frameworks for each event brand promotion.
 
Manage the design and production of all collateral, ensuring consistent branding and messaging across all marketing materials.

3) Manage Marketing Budgets and Projects

 
Manage relationships with outside vendors and contractors.
 
Track and monitor the response of all executed efforts; making contingency plans where necessary to meet attendee target goals.
 
Create and deliver ongoing reports on attendee numbers and associated revenue, campaign results, and ROI.
 
Employ data analytics and data mining techniques to effectively target conference attendees.
 
Manage overall marketing expense budget and work with finance in tracking and monitoring attendee revenue.



Qualifications:
Required

 
Bachelor's Degree
 
5-8 years progressive marketing experience
 
Superior marketing copywriting skills
 
Experience with marketing automation programs and/or inbound marketing programs (Marketo, Omeda, etc.)
 
Experience in building emails in HTML / Dreamweaver
 
Experience with Google AdWords and Google Analytics
 
Superior Excel proficiency
 
Experience with leveraging direct marketing tactics
 
Experience in managing email campaigns and multi-touch campaigns
 
Experience working with art/graphic and web/online teams
 
Experience developing content marketing (blogs, whitepapers, etc.)
 
Experience in social media campaign management and execution
 
Experience with running focus groups
 
Experience managing all Social Media Accounts and Channels, including messaging, posting, campaigns, and analytics
 
Knowledge of SEM & SEO marketing techniques
 
Must be able to set priorities and juggle multiple concurrent projects
 
A strong work ethic and the capacity to succeed in a fast-paced environment



We offer a competitive salary and a comprehensive benefits package which includes medical/dental/vision insurance, life insurance, disability insurance, 401(k) plan and a generous paid time off policy.


1105 Media, Inc. is an equal opportunity employer and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. 1105 also participates in E-Verify to confirm that employees are authorized to work in the U.S.