Social Lead, Developer

Company Description
About Shopify Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. Every 28 seconds, an entrepreneur on Shopify makes their first sale.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:

 
Care deeply about what you do and about making commerce better for everyone
 
Excel by seeking professional and personal hypergrowth
 
Keep up with an unrelenting pace (the week, not the quarter)
 
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
 
Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
 
Work digital-first for your daily work

Job Description
Shopify’s Social Media team, part of our broader Brand & Audience Expansion team, executes clear communications and engaging experiences, while blazing the trail for an innovative user experience, for our millions of merchants and followers across social channels and digital platforms every day.
As a Social Lead, Developer on the Social Media Team, you’ll be a part of a highly collaborative and creative group of marketers. You’ll act as the primary point-of-contact for Shopify’s Developer Relations and Product Marketing teams - you’ll conceptualize and create strategies that amplify and engage audiences, while bringing product launches and technical conversations to life in new and interesting ways on social media. 
Partnering with other marketing and social leads, you’ll own and drive campaign and content calendars in support of Shopify’s Developer community, end-to-end. This role is an individual contributor role, though there may be potential opportunities to lead direct reports over time.
Responsibilities

 
Design and own campaign and content calendars in support of Developer-focused initiatives
 
Develop a strategy and intake process to enable Developer and Product stakeholders
 
Develop and pitch evergreen content series and community engagement programming
 
Identify areas of opportunity, including emerging tech and digital surfaces, for Social storytelling and developer community engagement, beyond launch moments
 
Liaise & embed with Developer Marketing, DevRel, and PMM, bringing Social expertise and POV
 
Own regular reporting cadence for Dev Social, including monthly recaps and campaign wraps
 
Partner with Social team leads to develop campaign briefs comprised of data-driven recommendations, aligned to Brand/Social, platform and community best practices
 
Build and grow net-new channels and/or bespoke programming for Shopify Developers

Qualifications

 
5-8 years relevant experience in social/community and dev marketing for tech brands
 
Ability to synthesize products and technical roadmaps into tactics and campaigns for social 
 
Strong cross-functional collaboration and stakeholder management with Developer Marketing, DevRel & PMM 
 
Demonstrated experience with cross-functional campaigns and Developer Marketing/PMM/DevRel teams 
 
Ability to collect and use data to measure social and marketing programming, and synthesize this information for non-Social audiences
 
Ability to operate independently, but not in a silo
 
Ability to thrive in a hyper-growth environment
 
Experience autonomously influencing content creators, video and social producers
 
Experience motivating and managing freelancers, vendors, and agencies

Bonus experience

 
Experience managing social presence for global brands with 1M+ followers
 
Experience being embedded with cross-functional crafters, such as video/event producers
 
Demonstrated passion for cultural trends, social platforms, innovative digital experiences  

Additional Information
We know that applying to a new role takes a lot of work and we truly value your time. Christine Cassis, Director of Social, is looking forward to reading your application. 
In the “Message to Hiring Manager” section of your application, please tell us about how you balance a healthy tension between Brand, Product & Social, as well as technical stakeholders.
Please submit your resume/CV in PDF format. 
Closing date: Sunday, April 30, 2023 at 11:59 PM ET. Successful candidates can expect to hear back from us by Wednesday, May 10.
I'm interested