Senior Content Marketer

 About the role


 Our Senior Content Marketer role partners with customers to produce strategies and manage content production for B2B SaaS companies. Your content will inspire and educate our customers’ customers, and you’ll have a laserlike focus on the marketing goals and outcomes that matter in B2B SaaS. Your goal will be  to generate proven results for customers, leading to long retention and upsells for Animalz


 



 Responsibilities:


 
60% - Content strategy execution 
  

   
Research, outline, and write thoughtful and high-quality content that fuels marketing campaigns, including blog posts, ebooks, social media content, webpages, blog posts, and email copy
  
 
20% - Content strategy creation
  

   
Create and optimize content strategies for customers with input and guidance from your Head of Content (your manager)
   
Create and manage content calendars that align with a customer’s  content strategy
   
Create a consultative experience for Animalz customers by offering expertise and thoughtful analysis of the content we create and how it impacts customer goals
  
 
20% - Account management
  

   
Manage and assign work to freelancers, executing tasks such as preparing briefs, tracking due dates, reviewing work, and giving feedback to ensure high-quality content is delivered on time. 
   
Report on the results of the content delivered against the strategy created for our customers 
  


 



 Requirements:


 
A strong marketing background and 4-8 years of experience in content marketing, preferably for a B2B company in a high-growth environment
 
Demonstrable experience creating and executing a content strategy, tracking performance, and achieving high-impact results
 
Examples of distilling complex topics into easily digestible, compelling assets
 
Excellent grammar, writing, proofreading, and editorial skills


 



 Nice to have: 


 
Knowledge of content reporting tools and metrics, including GA4, Ahrefs, Clearscope, GCS, Screaming Frog, and others  
 
Ability to interact with customers and offer consultative advice on SEO, content marketing, and content creation.
 
Understanding of distribution channels for content, including search, social, and email


 



 What we offer:


 
Salary range: $65,000 - $80,000, depending on skills and experience. 
 
Flexible work from anywhere in the world, as long as you have at least 3 hours of overlap with EST hours
 
For US-based team members: health insurance (80% company paid) plus dental and vision insurance (99% company paid)
 
Unlimited PTO
 
Paid parental leave
 
Monthly wellness and lunch stipends
 
For US-based team members: 401K fund
 
Learning opportunities like internal workshops, talks, and courses


 



 Our stance on diversity:


 Animalz recognizes that the best content in the world can't be created without input from a wide variety of perspectives and experiences. As such, we are committed to diversity and equal opportunities for all candidates and employees.
 

 



 We do not discriminate in candidate screenings, interviews, or employment on the basis of factors including race, ancestry, religion, gender identity, disability, sexual orientation, age, parental status, political association, military history, or any other status protected by law.


 



 If you have further questions or need assistance during the application process:


 Please reach out to workwithus@animalz.co and we'll be happy to help. Thanks so much!