Marketing Strategist

 As our Marketing Strategist, you’ll help us communicate, inspire, respond to, and connect with potential clients and talent. We’d like to reach more people who are drawn to our company’s purpose, and you’ll be a big part of that. 

 You Have Experience in the Following: 


 
Proven work experience as a Marketing Assistant, Marketing Lead, Marketing Analyst or relevant role in the consulting services industry (at least 2 years)
 
Demonstrable communication and presentation skills
 
Well-versed in content and social media marketing, paid ad campaigns and copywriting
 
Proven ability to juggle multiple marketing projects at a time, while maintaining sharp attention to detail
 
Excellent listening, communication, and presentation abilities
 
Being results-driven and passionate about marketing, metrics, and communication
 
Good understanding of marketing performance metrics
 
Helping us be more systematic and organized in our social media presence by communicating our message, values, and purpose effectively
 
Connecting the dots: we currently have an exciting list of marketing opportunities, but we’re missing the connector


 
About You


 
You can step into the digital presence and social platforms we’ve created and bring your own ideas and experience
 
You can help us communicate more effectively on our social platforms
 
You're enthusiastic and willing to learn on the job - you don't need tons of experience specific to our industry, you can leverage your existing knowledge and experience to learn the intricacies of a new market
 
You are a generalist who can help us strategize and then handle the execution of marketing initiatives, leveraging your own execution experience and working in tandem with subcontractors on specific projects and areas
 
Excellent communication skills, including strong copywriting skills.
 
Highly organized, detail-oriented, effective, and efficient
 
Computer whizz (experience with Slack, Canva, Google Analytics, AdWords, and/or Twitter / LinkedIn / Reddit ads is a plus)
 
You have a keen eye for opportunities we might be missing and a desire for systemizing and optimizing marketing 
 
You’re a problem solver and think ahead to adapt your approach as challenges arise and still hit the mark 
 
You love a challenge and are resourceful when it comes to figuring things out 
 
You love operating in a fast-moving environment and adhere to deadlines while producing high-quality work each and every time
 
Passion for working with others (being collaborative) and helping our team members grow and learn
 
You're comfortable being the one domain expert on a team and leading strategy while directly executing on initiatives with support from other business areas
 
You can grow brand awareness to improve conversion rates for both the sales and talent pipelines
 
You can help us research and understand new markets and find our voice in new service offerings.
 
You can handle direct and constructive feedback
 
A quiet home work environment, including high-speed internet


 Does any of these sound like you? You might be who we are looking for!


Some of Your Tasks:




 
 Social Media Strategy and Support 
  

   
Help optimize our social media efforts and channels by finding new ways to engage and opportunities for improvement of existing initiatives
   
Posting to social channels, including Instagram Feed, Instagram Stories, Linkedin business page and products, Reddit, and Twitter
   
Scheduling posts and selecting images to go with them
   
Co-creating social media content in company style and voice
   
Answering DMs on social media (Instagram, Reddit, and LinkedIn)
   
Actively engaging with the community on all social media platforms
   
All social platforms and marketing inquiries are held and nurtured, without the CEO’s or Integrator’s input. 
  
 
 Email Marketing Support 
  

   
Drafting and creating marketing emails and newsletters
   
Scheduling and sending email marketing communications
   
Writing, editing, and setting up email automation sequences, using templates supplied
  
 
 Traffic and Funnels Support 
  

   
Building landing pages, email marketing funnels, and other marketing assets in accordance with our specific strategies
   
Creating assets for Linkedin, Reddit, AdWords, and Instagram ads, reporting on ad campaigns
   
Working with our external AdWords consultant to execute on our paid advertising strategy
  
 
 Further Content Marketing Support 
  

   
Writing and publishing blog posts
   
Editing videos and adding captions
   
Coordinating our content calendar
  
 
 Reporting on Key Metrics and Industry Trends 
  

   
Including social channel follows/likes/shares, newsletter open rates, conversion metrics of newsletters, tracking customer journey/conversions
   
Researching and understanding our unique position in the market
   
Seeking out information about our target market by reading what’s current in the industry
   
Proactively studying online marketing strategies and keeping up with the shifts in our space
  
 
 Supporting other team members where necessary 
  

   
Develop and record new processes and keep them organized in one central location
   
Reviewing existing processes and SOPs and updating where necessary
   
Make suggestions, then work with the team to implement corrections to gaps in the marketing department
   
Supporting the CEO in all marketing requests