Team Lead, Paid Social

Job Purpose:
As Paid Social Team Lead, you will play a vital role in comprehending client strategies, overseeing the execution of campaigns, and leading a high caliber team of paid social buyers. You will be responsible for aligning paid social media efforts with other digital tactics and incorporating performance results into an overall story. Your key responsibilities will include developing and optimizing paid social media strategies for Cendyn's clients, managing and empowering a team of paid social media buyers to achieve outstanding results, and driving excellence in paid social media execution.
Job Responsibilities

 
Manage a global team of senior and specialist paid social media buyers, including hiring, onboarding, training, and providing mentorship to ensure accountability across the team and scalable growth
 
Ensure operational success within the paid social team and across departments, setting best practices and improving and standardizing operations
 
Lead in the development of sophisticated paid social media tactics that accurately address client objectives and will enable us to achieve their goals and KPIs
 
Activate social campaigns at each stage of the buying cycle – awareness, consideration, purchase, loyalty
 
Analyze campaign performance and identify strategic optimization opportunities to meet and exceed client expectations and KPIs
 
Act as the senior point of contact and escalation point for day-to-day team needs and inter-department relationships
 
Manage staff performance including establishing development goals and priorities, setting business objectives, and providing ongoing team performance feedback
 
Provide training and development opportunities, serve as a mentor for direct and indirect reports, and frequently appraise and document performance to ensure team members are clear about target metrics and supported in their achievements
 
Deliver value through paid social strategies and tactics by identifying KPIs and tangible ROI to the business, developing data-driven strategies, and conducting ad-hoc reporting to provide insightful recommendations for marketing leaders
 
Track pacing for all active campaigns to ensure KPIs are met while fully utilizing budgets
 
Utilize tagging and tracking to create advanced audience segments from website or social actions
 
Maintain a data-driven approach through continual experimentation and optimization, finding new and alternative ways to leverage paid social media to accelerate business growth
 
Own key vendor and partner relationships to maintain clear lines of communication and access to new in-platform opportunities
 
Provide thought leadership to enable Cendyn to stay ahead of the curve when it comes to new paid social technologies, tools, and platforms

Job Requirements

 
BA or BS from accredited college or university
 
7+ years in paid social media planning and buying, preferably within an agency environment
 
2+ years managing multiple team members and successfully motivating and leading a team
 
Experience working remotely and willingness to balance working hours across multiple time zones
 
Extensive experience launching, optimizing, analyzing, and reporting on paid campaigns in major social platforms such as Facebook/Instagram (Meta), LinkedIn, Pinterest, etc., including managing a high volume of brand and performance-based campaigns
 
Proficiency with Facebook Ads Manager: strong knowledge of all steps required to run a campaign from start to finish, including integrating an existing Ad Account or creating a new one, getting access to Facebook and Instagram pages, setting up billing, implementing pixels, building campaigns, audiences, ad sets, and ad creatives, and pulling reporting metrics
 
Possess in-depth knowledge and understanding of social media marketing trends and best practices, and demonstrate a self-motivated approach to consistently monitor the paid media landscape for industry developments, new tactics, and thought leadership
 
Involvement in developing data strategy and leveraging 1st- and 3rd-party data segments
 
Familiarity with Google Analytics
 
Strong analytical, communication, and presenting skills
 
Ability to think on your feet and work independently on deadline-driven tasks
 
Facebook Blueprint Certification preferred
 
Solid knowledge of MS Excel and general knowledge of other Microsoft applications, Google Workspace products, and other common applications