AssemblyAI

Senior Technical Product Marketing Manager

at AssemblyAI
Sales & Marketing Full-Time Anywhere
545 days ago

Description

The Role

AssemblyAI is growing quickly, and we’re searching for a talented product marketer with deep expertise on technical products to drive high-impact GTM launches and storytelling, and partner cross-functionally with go-to-market teams in support of growth and revenue objectives.  

Responsibilities

  • Product Marketing Strategy: Own positioning, messaging, and go-to-market strategy to our Ideal Customer Profiles

  • Positioning: Develop and execute strategies to improve our product positioning against competitors 

  • Messaging: Craft compelling messages that can be tested across brand and paid marketing channels (emails, web, etc.)

  • Launches: Collaborate with Product, Sales, and Customer Success stakeholders to plan and execute product launches including messaging, channel strategy, and measurement

  • Lifecycle marketing: Create content and messaging for email nurture campaigns throughout the customer lifecycle

  • Sales collateral: Build effective sales assets (customer-facing decks, etc.) and market intelligence with the goal of helping reps close more business

  • Sales Enablement: Develop and deliver engaging enablement for customer facing teams on product launches, sales plays, pitch decks, and competitive battle cards

Requirements

  • You’ve worked in AI and/or technical B2B products, and have direct experience working with mid-market and enterprise companies

  • You have a knack for taking technical concepts and turning them into compelling stories

  • You are excellent at product marketing fundamentals: positioning, messaging, launch management, and sales enablement

  • You’re able to balance strategic vision and operational excellence, from setting high-level strategy to getting in the weeds planning launches and doing competitive research

  • You have a proven track record of bringing teams together to ship products and projects, and of using data to optimize decision-making

  • You’ve developed customer-centric marketing strategies and tactics, while hitting growth goals at the same time

  • You’ve written short-form and long-form content, and can point to examples of your writing

  • You have strong presentation skills; you’re a storyteller at heart

 


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