The Role
AssemblyAI is growing quickly, and we’re searching for a talented product marketer with deep expertise on technical products to drive high-impact GTM launches and storytelling, and partner cross-functionally with go-to-market teams in support of growth and revenue objectives.
Responsibilities
Product Marketing Strategy: Own positioning, messaging, and go-to-market strategy to our Ideal Customer Profiles
Positioning: Develop and execute strategies to improve our product positioning against competitors
Messaging: Craft compelling messages that can be tested across brand and paid marketing channels (emails, web, etc.)
Launches: Collaborate with Product, Sales, and Customer Success stakeholders to plan and execute product launches including messaging, channel strategy, and measurement
Lifecycle marketing: Create content and messaging for email nurture campaigns throughout the customer lifecycle
Sales collateral: Build effective sales assets (customer-facing decks, etc.) and market intelligence with the goal of helping reps close more business
Sales Enablement: Develop and deliver engaging enablement for customer facing teams on product launches, sales plays, pitch decks, and competitive battle cards
You’ve worked in AI and/or technical B2B products, and have direct experience working with mid-market and enterprise companies
You have a knack for taking technical concepts and turning them into compelling stories
You are excellent at product marketing fundamentals: positioning, messaging, launch management, and sales enablement
You’re able to balance strategic vision and operational excellence, from setting high-level strategy to getting in the weeds planning launches and doing competitive research
You have a proven track record of bringing teams together to ship products and projects, and of using data to optimize decision-making
You’ve developed customer-centric marketing strategies and tactics, while hitting growth goals at the same time
You’ve written short-form and long-form content, and can point to examples of your writing
You have strong presentation skills; you’re a storyteller at heart
Success story sharing