Media Analyst

Note: This is a remote opportunity with compensation dependent on candidate’s geographic location, overall experience, and skill level.

Operational Analytics




From delivering meaningful insights to developing high-impact dashboards to driving company growth via multimillion-dollar media campaigns, the Operational Analytics team works alongside business partners to deliver data-supported solutions. Working within a matrix management structure that promotes analyst growth, the Operational Analytics team drives progress on some of Liberty Mutual’s most important strategic initiatives, while supporting day-to-day operations. Join the creative problem solvers of our Insights & Solutions group who are harnessing the power of data, analytics and technology to innovate today and transform tomorrow.




Liberty Mutual's in-house Media team is actively searching for a highly motivated and experienced Media professional to join our Brand Media Buying & Analytics team with a focus on Direct Mail and Email. As an analyst on the Direct Mail & Email Acquisition Analytics team you will play a key role in the strategy and execution of these acquisition tactics. You will leverage data and analytics to determine profitability and provide actionable insights to our stakeholders regarding campaign performance, operational/creative testing and budget management. You will also lead collaborative efforts between Marketing, Modeling and key stakeholders and with opportunities to present findings to various levels of Senior Management.




In Addition To The Responsibilities Below, You Will


 
Lead analysis of Direct Mail & Email acquisition marketing initiatives for Liberty Mutual Branded external campaigns.
 
Continually monitor, track, and refresh analyses to measure success of key initiatives
 
Seek out new and creative opportunities to grow and optimize overall marketing spend with focus on Direct Mail and Email marketing
 
Ownership over spend and budget decision for Direct Mail & Email campaigns, tracking spend and proposing initiatives to achieve greater savings and customer acquisition efficiencies.
 
Collaborate with manager and stakeholders to create and execute long-term marketing strategy, focusing on maximizing profitability and binds
 
Work cross functionally with Marketing & Modeling to drive new value into direct mail programs while developing buy-in across internal & external partnerships
 
Manage working relationship with external vendors for all analytical & data needs.
 
Work as a mentor for new hires and other team members
 
When applicable, manage rotational analysts from the Analyst Development Program to ensure projects are impactful for both the team and analyst.



Responsibilities


 
Leads day to day optimization within an individual tactic, reaching specific media and LMI performance metrics. Leverages relationships with media partners to test and evaluate new optimization techniques, offerings, etc. Manages partner relationships of smaller to medium size/complexity.
 
May assist with identifying strategic opportunities and vetting new partnerships (e.g., external media/technology vendors).
 
Applies understanding of the impact to LMI campaigns when competitors increase or decrease media investment.
 
Primary owner of low to medium complexity projects.
 
Plans, develops, and implements media campaigns and programs that are aligned with the business unit and corporate Media objectives.
 
Conducts moderate to high complexity analyses to quantify the competitive performance of the business and generate recommendations.
 
Manages daily workflow with partners and surfaces opportunity areas with limited guidance from manager/partners.
 
Identifies trends and insights, and conducts ad hoc analyses of metrics.
 
May provide guidance to more junior staff.
 
Solid planning, organizational, analytical, decision making, and communication skills
 
Displays highly effective relationship management skills
 
Knowledge of relevant marketing tools and data sources
 
Competencies typically acquired through a bachelor`s degree or equivalent experience and 2+ years of relevant and progressively more responsible experience



At Liberty Mutual, our purpose is to help people embrace today and confidently pursue tomorrow. That?s why we provide an environment focused on openness, inclusion, trust and respect. Here, you?ll discover our expansive range of roles, and a workplace where we aim to help turn your passion into a rewarding profession.




Liberty Mutual has proudly been recognized as a ?Great Place to Work? by Great Place to Work� US for the past several years. We were also selected as one of the ?100 Best Places to Work in IT? on IDG?s Insider Pro and Computerworld?s 2020 list. For many years running, we have been named by Forbes as one of America?s Best Employers for Women and one of America?s Best Employers for New Graduates?as well as one of America?s Best Employers for Diversity. To learn more about our commitment to diversity and inclusion please visit: https://jobs.libertymutualgroup.com/diversity-inclusion




We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://LMI.co/Benefits




Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran?s status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.