Digital Marketing Manager

Description


Location: This role is remote and open to candidates nationwide in the United States.


AbacusNext is an industry-leading vertical SaaS provider for the compliance-focused Professional Services market. We provide purpose-built, cloud-based solutions for small and medium-sized Legal and Accounting firms to support a secure and cloud-enabled practice.


Requirements


 
Drive and coordinate integration of digital strategy across AbacusNext digital channels, including landing pages, paid, earned, and owned digital media, while optimizing spend.
 
Stay abreast of emerging digital technologies, media opportunities, and strategies, while optimizing visitor and customer experience.
 
Manage online and external agencies using performance-based metrics and acting as a key liaison between the marketing team and key stakeholders to drive measurable business results.
 
Define a primary set of digital key performance indicators (KPIs) and develop and manage a dashboard reflecting progress toward each KPI.
 
Measure the growth and effectiveness of digital marketing tactics, working to grow and optimize our online presence through testing, landing page optimization, bidding strategies, strong messaging and agency collaboration and management.
 
Collaborate closely with sales stakeholders to improve inbound lead quality, quantity and process management.
 
Media planning, budget management, testing strategy, and campaign tracking.



Success Metrics


 
Pipeline contribution
 
Attraction metrics
 
Conversion rates
 
Engagement metrics



Team member should excel in:


 
Ability to deliver strategic thinking and execution, with a strong attention to details
 
Strong project management and communication skills
 
A passion for data quality and insights, with the ability to drive business recommendations via analytics
 
Ability to create and implement strategic media plans with proven, measurable results
 
Ability to operate in fast paced environment and manage multiple, competing priorities



Qualifications:


 
3-5 years' experience in a fast-paced SaaS environment, preferably in B2B, spearheading digital marketing demand generation.
 
Must have previous experience in PPC, display, and SEO, as well as lead generation, and online content development.
 
Strong interpersonal and team player skills with an ability to communicate at all levels, both internally and externally.
 
Experience with digital agencies, online marketplaces or digital marketing consultancies.
 
Experience working with MarTech stack, including Salesforce, HubSpot, Google Ads, Google Analytics, Google Data Studio etc



Benefits


 
Flexible PTO
 
Summer Fridays
 
No meeting Fridays
 
Medical, Dental, Paid Sick Days, Vision, and Supplemental Coverage
 
Flexible Spending Account
 
Health Savings Account
 
401(k) match 



Equal Employment Opportunity: AbacusNext is an Equal Opportunity, Affirmative Action Employer.
The compensation information below is provided in compliance with job posting disclosure requirements.


Pay range:
$110,000 - $130,000
Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operations business needs.


Depending on the position, compensation may also include commission, bonuses, etc. Potential for bonuses is based on company performance and potential for merit increases is based on performance."