Director of Digital Marketing

Job Description
A market-leading manufacturer and retailer of shoe products is looking for a Director of Digital Marketers for their franchise-model business. A leader in the industry for over 30 years, you will be joining a well-established and known company helping to increase traffic, engagement, and conversion (e.g. email signups, scheduling an appointment) to drive more brick-and-mortar store traffic. You will strategically lead efforts on the digital marketing domains which include website, online reviews, social channels, and digital advertising.

Role & Responsibilities

 
Meeting with the marketing and design teams to define advertising strategies and requirements.
 
Conducting market research through techniques such as A/B testing to guide the marketing strategy.
 
Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales.
 
Managing project staff, timelines, and budgets.
 
Reviewing and proofreading all digital content such as blogs, social media content, advertisements, and website copy.
 
Ensuring the efficiency and optimisation of the digital ecosystem through SEO, SEM, and SMO.
 
Supervising and managing all digital activities including websites, e-commerce, and social media.
 
Monitoring and interpreting digital analytics.
 
Generating and presenting digital marketing reports and analyses for feedback.
 
Keeping abreast of the latest consumer and marketing trends and advancements in technology.


Skills & Qualifications

 
10+ years experience Digital Marketing
 
Agency Experience - Digital marketing preferred
 
Digital Marketing Experience in Franchising highly preferred, Retail next
 
Google Analytics, Heap, Salesforce, Tableau, and Upper Quadrant
 
Search, social media, programmatic, influencer, and affiliate experience