Paid Media Growth Strategist

 Lucyd Media is an advertising agency driving customer acquisition for socially conscious brands throughout North America & Europe.


 



 We focus on advertising socially conscious D2C wellness eCommerce brands, with a specialty in the compliant advertising of CBD and cannabis products.


 



 Responsibilities


 



 As the Growth Strategist you will be executing on the following:


 
Planning, documentation and presentation of strategies for your investors.
 
Identifying bottlenecks, troubleshooting and providing solutions to execute on investor accounts
 
Playing the front-facing role and managing the overall client relationship, including cross-selling services
 
Collaborating with the Onboarding specialist to ensure your investors are onboarded successfully
 
In-Depth Strategic Planning of new client programs
 
Overall investor performance and hitting set KPIs - testing, optimizing and scaling.
 
Full Accountability for Leading and Managing your ‘Team Pod’ (typically 2-3 support members), prioritizing their work and time allocated to each investor on a weekly and daily basis
 
Following Lucyd’s ad account best practice structures, testing rules and playbooks
 
Project management of any additional assets that may need production - landing pages/funnel builds, questionnaire forms, messenger bot etc
 
Writing ad copy that Eugene Schwartz would be proud of and driving the overall creative strategy on all accounts, with support from your creative team - are you a Digital Don Draper or Peggy Olsen we’re looking for?
 
Hitting deadlines and managing your team to do likewise
 
Work with the Department Heads in improving processes and the overall performance of your team unit.
 
Prepare and present detailed reporting for the client on a monthly basis
 
A monthly Case Study on a client, campaign or split test
 
Manage the clients ad spend as if it were your own.
 
Assist in the training and progression of the junior members on our team
 
Always staying up to date on the Paid Social Advertising industry (especially Facebook & IG) through groups, blogs and courses for the strategic benefit of your client account and the Right Hook team as a whole.
 
You will hold yourself accountable for all aspects of your client accounts - wins and mistakes...and we’re always learning from our mistakes!


 



 Requirements


 
5+ years of eCommerce Marketing experience
 
3+ years of Facebook Advertising experience
 
Proven track record of strong Facebook Ad Account Results & Experience Managing $50k+/month Ad Budgets
 
Strong Excel/Google Sheets skills
 
Excellent Productivity and Prioritization skills
 
Elite communication skills - both written and verbal
 
Team player with focus on clients success - we’re here to elevate one another.


 



 Role Type


 
Employee
 
40 hours per week
 
Working between EST and PST (North America)
 
Remote with the potential for occasional on-site/off-site retreats