Lifecycle Marketing Associate

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. We connect consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to sexual health, hair care, mental health, skincare, primary care, and more. 
With products and services available across all 50 states and Washington, D.C., Hims & Hers is on a mission to help the world feel great through the power of better health.  We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. We normalize health & wellness challenges—and innovate on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so we provide access to personalized care designed for results. At our core, our mission is deeply personal—because we too are customers. 
In January 2021, the company was listed on the NYSE and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.
 
​​About the Role:
We’re looking for a Lifecycle Marketing Associate to join our growing CRM team. You’ll report to the Sr. CRM Manager and partner with cross-functional stakeholders to build and execute strategic conversion and retention campaigns. This person will support the hands-on creation, implementation and optimization of retention focused email, sms, push notification and in-app messages. The ideal candidate is passionate about the end-to-end customer journey, is a natural at empathizing with the customer and is relentless at finding the qualitative and quantitative feedback you need to build a world class retention program.
 
You Will:

 
Support execution of retention focused CRM initiatives including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting
 
Maintain customer journey maps for retention communication journey and ensure maps are regularly updated to reflect current state of live flows
 
Guide segmentation, targeting, and contact strategies (e.g. cadence & frequency) to maximize retention and LTV
 
Continuously conduct A/B tests and analyze results to garner insights to improve engagement, retention and LTV
 
Ensure high quality and error-free implementation, testing and QA of email marketing campaigns
 
Partner with CRM leads for other lifecycle stages to build cohesive and efficient customer journey

 
You Have:

 
Bachelor’s degree in marketing or related field
 
1-2 years experience in CRM & lifecycle marketing, subscription experience a plus
 
Hands-on experience with Braze, Iterable, Marketo or similar ESP
 
Excellent organizational and prioritization skills, and attention to detail
 
Strong campaign management and problem solving skills
 
Analytical thinker with experience in data-driven marketing
 
Experience working cross functionally with various teams
 
Ability to drive experimentation focused on core success metrics 
 
Working knowledge of HTML, CSS and email client basics
 
Eagerness to be hands-on and proactive
 
Strong desire and curiosity to learn
 
Understanding of the healthcare, wellness, or CPG industry a plus 
 
Knowledge of FDA & HIPAA regulations a plus

 
Our Benefits (there are more but here are some highlights):

 
Employee Stock Purchase Program
 
An inclusive culture where we are always looking for improvement and cherish your input
 
Great compensation package, including equity
 
Unlimited PTO (10 holidays off), Mental Health days (1 day off per quarter)
 
Generous Parental Leave
 
High-coverage medical, dental & vision
 
Mental health & wellness benefits
 
Offsite team retreats
 
Access to Amazon HIMS Store to order any additional equipment to ensure you have the gear you need
 
Employee discounts on hims & hers & Apostrophe online products, and at the Apple Store
 
$75 monthly connectivity stipend (phone/internet)
 
401k Match

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
 
Outlined below is a reasonable estimate of H&H’s compensation range for this role.  
An estimate of the current salary range is $50,000 - $75,000. H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.
The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.
Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!