Director of Digital Marketing

Our client, a vertically integrated cannabis brand with operations in multiple states, is seeking a new Director of Digital Marketing to join their expanding operations. Report directly to the CMO the ideal candidate will develop and deploy the Digital Marketing Strategy This position works with National and Local Marketing teams to ensure consistent brand representation and ensures the development and release of a steady stream of content aimed at digitally engaging our customers and industry stakeholders.


This is a REMOTE opportunity based in the Eastern Time Zone.

 
MUST HAVE CANNABIS INDUSTRY EXPERIENCE



Essential Functions And Responsibilities

 
Develops and executes the digital marketing plan in collaboration with the CMO and Director of Brand Management
 
Ensures all digital campaigns fully comply with relevant jurisdictional guidance on marketing and content
 
Oversees the company's digital marketing assets and channels (website, SEM and SEO, emails, and social media accounts) to ensure brand and message consistency
 
Collaborates with Sales, Marketing and Retail staff to develop and deliver relevant content aimed at attracting customers to the company's website and social medial platforms
 
Manages the company's digital content calendar and strategy via on-going communication and collaboration with Operational Management
 
Ensures digital creative and media vendors, consultants, and other key vendors (SEO vendors, analytics consultants, etc.) deliver contracted results in alignment with established scope, budget, and timelines
 
Manages the company's SEO and lead creation budget in collaboration with retail, sales, and marketing management
 
Partners with Marketing and Retail staff to ensure digital strategies align with and optimize retail events, promotions, and strategies
 
Works closely with members of the marketing team ensure analytic insights inform content and campaign development
 
Ensures issues, inquiries, and leads received via website or social media platforms are communicated to appropriate team members for resolution
 
Coordinates responses, where necessary, to customer complaints or concerns submitted via digital platforms
 
Manages security and access for all digital assets, social media platforms, and websites
 
Continually revises and refreshes content to improve SEO placement and google analytics
 
Monitors ROI of digital marketing campaigns and strategies to inform future budgetary planning and business decisions
 
Serves as the company's subject matter expert on digital marketing, social media, digital analytics, and web content development
 
Works closely with the Director of Communications to develop and deploy special interest content aimed at driving website and social media traffic
 
Reviews online statistics in conjunction with industry trends to optimize online marketing performance
 
Maintains expertise and currency on cannabis industry media and marketing trends
 
Performs other related duties as assigned



Education and Required Skills:

 
Bachelor's degree in Digital Marketing, Information Technology, or closely related field
 
Ten or more years of experience as a Digital Marketing professional
 
Five years of experience developing and implementing marketing strategies
 
Demonstrated knowledge of and experience with online marketing tools and best practices
 
Ten or more years of hands-on experience with SEO, Google Analytics and social media software
 
Basic knowledge of web design and administration
 
Proven technical writing expertise with the demonstrated ability to document policies, processes, and procedures
 
Exceptional verbal and written communication skills
 
Sense of ownership and pride in your performance and its impact on company's success
 
Experience managing creative/marketing deliverables and budgets, with an emphasis on efficiency and agility
 
Social media strategy, management and tracking experience (Facebook, Instagram, Twitter, YouTube) including SEO management and contact development
 
Ability to multitask and be accountable in an exceptionally fast-moving environment with multiple stakeholders
 
Knowledge of the Cannabis industry and cannabis consumer culture is preferred



Compensation: $120,000 - $130,000 plus benefits and 25% bonus


If this sounds like the position you have been waiting for, please apply using the online application or the link below - all inquiries are strictly confidential. Our focus is to assist you to make your best next career move, and we will not use your information for any other purpose.
CannabizTeam is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. TEAM300