Senior Digital Media Planner

Job Purpose:
This role will have a strong passion for digital marketing as it relates to media, analysis and reporting, excellent technical credentials, and hands-on experience implementing strategic, analytical initiatives in the digital space. As a leader within the digital marketing team, the Senior Planner will drive critical media planning and strategy, collaborating with programmatic, search, and paid social channel teams to deliver on client business objectives. This role requires a strong understanding of how digital channels and tactics work together, and should be able to effectively communicate recommendations, optimizations and insights to clients and internal teams.
Job Responsibilities:
Essential Functions:
Responsibilities include, but are not limited to:

 
Lead and create innovative cross-channel digital media strategies
 
Manage digital campaigns, engaging with the relevant data at all stages of the buying process to provide insights and recommendations and work with buying teams to ensure performance and business objectives are met



 
Own budget management and pacing across channels
 
Communicate data and insights through compelling reports and presentations, both internally and to the client;
 
Maintain and strengthen relationships/partnerships with media vendors, ad tech companies, and agency partners



 
Develop media presentation materials that are clear, compelling and persuasive; deliver information clearly, and organize ideas logically and sequentially
 
Conduct research and analyze market data to identify trends/opportunities; participate in new business pitches as needed
 
Seek new opportunities to continually evolve client and agency business
 
Provide POV’s on landscape changes & innovations to share with internal & external teams


Requirements:
Required Education and Experience:

 
BA or BS from accredited college or university
 
4-5 years of experience with digital media planning and strategy
 
Experience buying in-platform, either programmatic, search or social
 
Skilled in Excel, specifically with Pivot Tables and data analysis; Power Point a plus
 
Hands-on experience with Google Marketing Platform (CM, DV360, etc); knowledge of other ad servers a plus
 
Excellent numerical aptitude to manage budgets, invoicing, etc.
 
Must be a self-starter with initiative and have a positive, proactive attitude
 
Key attributes include the ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail

Preferred Education and Experience:

 
Hospitality marketing experience
 
Google certification a plus


Expected Competencies:

 
Highly motivated and willing to work closely within a team structure
 
Able to problem solve, prioritize tasks, multitask, and manage time effectively
 
Detail-oriented with an analytical approach to achieving objectives.
 
Exceptional communication skills – both written and presentation.

Cendyn Benefits (US employees):

 
Open PTO
 
401k Plan with Company Match
 
Comprehensive Medical Plan
 
HSA or FSA options
 
Dental Insurance Options
 
Vision Insurance
 
7 paid holidays annually & National Election Day (every four years)
 
Monthly technology stipend
 
Paid Parental Leave
 
Company paid Short-Term Disability (STD), Life Insurance, and AD&D
 
Paid Compassionate Leave
 
Employer Paid Life Insurance
 
Employee Assistance Programs
 
Comprehensive Wellness Plan
 
Voluntary Supplemental Insurance
 
Company-wide holiday week (between Christmas Eve and New Year’s Day)