Marketing Generalist

Our Big Four Client is looking for a Marketing Generalist to REMOTELY support their Global Campaign team. This team drives data-led integrated marketing strategies to build awareness, pipeline, and market share, focusing on global clients. This person will drive priority topic/business campaigns across customer journeys for activations across the marketing funnel by territories.
 Compensation: $30-40/hr


 Requirements: 

 
5-7 years of B2B campaign marketing experience in multiple functional areas (brand, digital, public relations, etc.) preferably in financial service, consulting, or equal partner driven/regulatory industry
 
Previous experience managing impactful integrated multi-platform campaigns using MarTech
 
Experience with marketing automation platforms (Salesforce Marketing Cloud preferred)
 
Able to quickly grasp industry-related concepts and adapt to shifting priorities



 Responsibilities: 

 
Developing channel strategies using multiple functional area of marketing
 
Create brand proposition and positioning work and develop and manage brand campaigns/activations
 
Understand marketing trends and channels to increase demand generation and brand equity
 
Agency briefing and management to deliver excellent visual, video, or digital assets
 
Develop and execute strategic marketing plans for go-to-market campaigns with multiple stakeholders
 
Develop campaign plans and marketing assets across customer journeys for activation across the full marketing funnel
 
Manage multifaceted campaign activations autonomously
 
Build and manage relationships with other marketing functions
 
Use marketing automation systems to bring personalization to marketing activities
 
Leverage data to evaluate the impact of marketing activities to influence the focus and direction of future marketing campaign strategies