Generative AI Growth Marketing Specialist

Introduction
Spring Free EV makes electric vehicles affordable and grid-friendly using just software. We are on a journey to take a gigaton of CO2 emissions off the road. EV adoption is accelerating and our company Spring Free EV has a great opportunity in front of us.
Industry background
The speed of adoption of Electric Vehicles (EVs) is critical to achieve deep decarbonization of the transport sector. The average gasoline vehicle on the road today has a fuel economy of about 22.0 miles per gallon and drives around 11,500 miles per year. Every gallon of gasoline burned creates about 8,887 grams of CO2. Added-up passengers vehicles emit 10% - 15% of total greenhouse gas emissions.
The auto finance industry has a massive entrenched ecosystem of loans and leases. Worldwide auto revenues were around $3 Trillion in 2017. EVs are now at a tipping point where the capital cost and total cost of ownership can be lower than gas or diesel powered vehicles.
We would love to hear from you if you want to join a team with deep FinTech knowledge and startup experience, including dozens of success stories and four IPOs.
Position Overview
Spring Free EV is seeking an innovative Generative AI Marketing Specialist to lead our growth initiatives using cutting-edge generative AI tools. This individual will work cross-functionally to identify growth opportunities and execute experiments that drive user acquisition, activation, retention, and referral. As an expert in generative AI marketing, you will play a pivotal role in the company's expansion while supporting the transformative power of fintech innovations for electric mobility.
Responsibilities

 
Develop and implement generative AI marketing strategies to drive top-of-the-funnel growth, ensuring targets meet or exceed our proforma.
 
Evaluate and make buy/build decisions in the rapidly evolving generative AI tools market.
 
Conduct research and data analysis to identify new growth opportunities and optimize existing growth channels.
 
Design and execute experiments using various growth tactics such as A/B testing, referral programs, content marketing, social media, email marketing, paid acquisition, and more.
 
Collaborate with cross-functional teams, including product, design, engineering, and marketing, to develop and execute growth initiatives.

Qualifications

 
5+ years of experience in growth marketing, product marketing, or a related field.
 
Expertise in generative AI marketing and its applications in driving growth.
 
Industry experience in FinTech, Auto, Auto Finance, and/or B2B/B2C platform companies.
 
Strong analytical skills and experience with data analysis tools, such as Google Analytics, Mixpanel, or Amplitude.
 
Demonstrated mastery of growth marketing tools, such as referral marketing platforms, email marketing software, and social media management tools.
 
Strong curiosity and a willingness to experiment and try new things.

If you are a curious, scrappy, data-driven tinkerer with a passion for growth hacking and expertise in generative AI marketing, we want to hear from you! Join our team and help lead our growth efforts, ultimately taking a gigaton of carbon off the roads.
Location
The company is 100% virtual and is a Delaware corporation. You will need to be authorized to work in the United States and willing to travel when needed to work safely face-to-face with clients, partners, and fellow team members.
Equal Opportunity Employer
Spring Free EV is an equal-opportunity employer. We are committed to creating a diverse, equitable and inclusive environment in our organization. Every day we strive to accelerate the adoption of clean mobility options for our customers, communities, and planet.