Product Marketing Manager

Ansys is the global leader in engineering simulation. We empower the world's most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better.

The Product Marketing Manager, Fluids is responsible for leading the development and execution of all internal and external marketing activities for the Fluids product collection. The role of Product Marketing Manager for the Ansys Fluids product collection is to drive of all internal and external marketing activities for related products. This includes the creation of sales readiness materials and marketing strategy to support the growth and revenue goals associated with product line and specific global campaigns by leading the development of product messaging, content strategy, marketing and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business. The strategy should reflect an understanding of key industry trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position will work closely with key program stakeholders including product managers, product marketing managers, industry marketing managers, and support teams, Ansys regional sales teams, and strategic partners.



Key Duties and Responsibilities

 
Delivers value-based messaging for one or more Ansys products in the Fluids Product Collection to prospective customers, existing customers, and partners
 
Creates and develops marketing plans and lead generation campaign kits targeting the global mechanical engineering audience in alignment with business growth objectives and key initiatives
 
Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle
 
Composes engaging audience-specific marketing content, including case studies, solution briefs, web content, presentations, datasheets, whitepapers, and sales playbooks
 
Drives execution of product promotion across social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted Mechanical engineering personas
 
Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals
 
Partners with the Ansys corporate marketing and industry marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities
 
Deliver training for the global field sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys products and new technologies in the marketplace
 
Conducts regular competitor analysis to understand competitor product features, positioning and messaging related to Fluids and Multiphysics simulation
 
Responsible for measuring and reporting the ROI of product marketing tactics through regular monthly analysis 




Minimum Education/Certification Requirements and Experience

 
BS in Marketing, Mechanical Engineering, Computer Science or a related field with 2 years of experience
 
Strong working knowledge of simulation-based engineering concepts
 
Broad functional expertise across several marketing competencies (Digital, Social, ABM, eCom)
 
Proven ability to manage complex projects and execute on global product marketing campaigns
 
Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization




Preferred Qualifications and Skills

 
Masters or other advanced degree in Marketing or Engineering with previous experience in product marketing
 
Experience in simulation-based engineering-related software domains
 
Experience supporting global B2B and B2C demand generation campaigns




 ALIGNING YOUR VALUES TO OUR SOLUTIONS 
 At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world's most challenging engineering problems. Our ONE Ansys culture has at its core:

 
Customer Focus
 
Results and Accountability
 
Innovation
 
Transparency and Integrity
 
Mastery
 
Inclusiveness
 
Sense of Urgency
 
Collaboration and Teamwork


ENGINEERING YOUR CAREER AT ANSYS 
 At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it's about the learning, the discovery and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics. 
 
 At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines. 
 
 Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 - finalist, and America's Most Responsible Companies. 


 We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.  

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.