Senior Product Marketing Manager

Company Description
When you join Renaissance®️, you join a global leader in pre-K–12 education technology. Renaissance’s solutions help educators analyze, customize, and plan personalized learning paths for students, allowing time for what matters—creating energizing learning experiences in the classroom.
Our fiercely passionate employees and educational partners have helped drive phenomenal student growth, with Renaissance solutions being used in over one-third of US schools and in more than 100 countries worldwide! Every day, we are connected to our mission by exemplifying our values: trust each other, win together, strive for the best, own our actions, and grow and evolve
Job Description
The Senior Product Marketing Manager will be responsible for telling the stories that take our solutions and products to market, for curating a set of sales enablement assets, and for developing and driving campaign strategies that ensure that solutions and products reach revenue goals. The Senior Product Marketing Manager should be a natural storyteller. They should understand the power that narrative has to redefine a category, to highlight where their product is the first, only, biggest, and best, and to convert product features into customer benefits. The Senior Product Marketing Manager will work closely with product management, sales, and the other arms of marketing to ensure that products go to market successfully. 
 In this role you will: 

 
Be a product and market expert 
 
Serve as a champion of our products and customers 
 
Develop messaging that positions our solutions and products as important, meaningful, and valuable to our customers and as evidence of our mission and values 
 
Develop messaging using value propositions and value pillars that privilege benefit over feature and that differentiate our products from competitors 
 
Collaborate with other marketing divisions to deliver sales enablement tools and assets that support GTM strategies, including clear positioning, value propositions and pillars, sales decks, demo scripts, product web pages, print & digital collateral, and videos 
 
Work closely with Product Management, Sales, Customer Success, and other stakeholders to develop and execute successful GTM strategies 
 
Drive new and renewal business via national campaigns that tie revenue goals, product strategy, and sales strategy to customer needs and market trends 
 
Partner with other marketing divisions to develop a web, a content, and a social marketing strategy 
 
Respond to regional and local sales needs by effectively partnering with Field Marketing, Sales Enablement, and Customer Success 
 
Drive retention of current customers via effective communication of product updates to existing customers 
 
Work closely with other stakeholders during product life cycle and end of life transitions to drive initiatives, to inform product development and roadmap, and to support customers 
 
Be the voice of the customer 
 
Build and support voice of customer activities that validate messaging, inform and influence roadmap, seed sales 
 
Be an advocate for marketing and product marketing 

The ideal candidate will be 

 
A driver, eager to take initiative 
 
A strategic thinker who can draw the simple from the complex 
 
A natural collaborator who leads others easily 
 
Growth-minded and flexible, excited by change 
 
Digitally savvy 

Qualifications

 
Degree from an accredited four-year college (advanced degree preferred) and, 
 
Minimum 5 years of experience in product marketing or product management 
 
Experience in education industry and educational assessment skills preferred 
 
Deep understanding of K-12 market and assessment/MTSS

Additional Information
All your information will be kept confidential according to EEO guidelines.
Salary Range - $87,800 - $131,800  This range is based on national market data and may vary by location.
Benefits:

 
World Class Benefits: Medical, Prescription, Dental, Vision, Telehealth
 
Health Savings and Flexible Spending Accounts
 
401(k) and Roth 401(k) with company match
 
Paid Vacation and Sick Time Off
 
13 Paid Holidays
 
Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program
 
Tuition Reimbursement
 
Life & Disability Insurance
 
Well-being and Employee Assistance Programs

Frequently cited statistics show that some women, minorities, individuals with disabilities, and protected veterans, may only apply to roles if they meet 100% of the qualifications. At Renaissance, we encourage all applications! Roles evolve over time, especially with innovation, and you may be just the person we need into the future. We hope you're open to learning new skills to grow with us. Make our team, your team!
Renaissance is an equal opportunity employer and does not discriminate with respect to any term, condition or privilege of employment based on race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, military or veteran status, marital status, or status of an individual in any group or class protected by applicable federal, state, or local law.
At Renaissance our mission is: “To accelerate learning for all children and adults of all ability levels and ethnic and social backgrounds, worldwide.” Inherent in that guiding principle is dedication to serving all identities by recognizing the importance of Diversity, Equity, and Inclusion (DEI) in our organization, our work and our products.
Renaissance also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state
and local laws. If an accommodation is needed to participate in the job application or interview process, please contact Talent Acquisition.