Demand Generation Manager

About Us
Circle is building the all-in-one community platform for creators and brands: think "Shopify for creator/brand-led communities". We make it really easy to bring people, discussions, live streams, content, events and payments together — all in one place, all under a personalized brand.
In November 2021, Circle raised $25M (Series A) to accelerate the way we help creators and brands interact with their customers, their partners, and their community.
Circle is a 100% remote company! We now have a team of about 100 (and growing) based in different countries all around the world.
About the role
We’re looking for an experienced marketer to own key areas of Circle’s demand generation strategy. 
Reporting to the Demand Generation Lead, you’ll be responsible for managing aspects and stages of our inbound funnel to grow MRR —from concept to execution, and ongoing optimization.
It’s important that you thrive in a high-autonomy and high-ownership environment. This means you’re curious, organized, focused and above all, a critical thinker.

What you'll be doing...

 
Owning metrics attached to certain paid and organic channels and campaigns, regularly scaling and optimizing performance based on quantitative and qualitative data.
 
Theorizing, planning and overseeing the implementation of “always-on” and isolated campaigns to both generate and capture demand. 
 
Working closely with the Demand Generation Lead to identity, test and build out new acquisition channels. 
 
Collaborating with members of the go-to-market team —such as sales, lifecycle marketing and more— to improve metrics that influence MRR levers. 
 
Owning areas of the acquisition budget to optimize spend allocation.


You're perfect for the role if…

 
You have experience in demand generation, growth marketing, performance marketing or a similar discipline for a SaaS company, which preferably targets small and midsize businesses.
 
You have been accountable for marketing metrics beyond MQLs. You recognize that qualified leads are a critical part of a growth engine, but understand post-MQL metrics and processes that influence revenue.
 
You are a generalist as opposed to a specialist. Although you may have deep expertise in certain channels, or experience applying specific marketing skills, you have an understanding of marketing strategy as a whole.
 
You value long-term, sustainable and scalable marketing strategies. There’s a time and a place for focusing on quick wins, but you’re more focused on creating processes and structures for operational excellence.
 
You are excited about building and optimizing an inbound, product led growth (PLG) machine. Our funnel is 100% sourced by marketing, through our product.
 
You are comfortable with feedback —providing, receiving and implementing it.


The fun stuff:
- Fully remote: work from anywhere in the world!
- Autonomy and trust to do your job: we care about outcomes over everything else.
- Competitive package:
- Generous compensation and startup equity no matter where you are in the world.*
- Awesome medical coverage with 100% coverage for you and your family!*
- Home office stipend to help you get up and running.
- Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! We’ve had past retreats in Colombia and Portugal, and our planning our next one in Mexico.
Check out our Careers page for more

*Your role, location and unique circumstance may affect this.

Equal Employment Opportunity
Circle is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their best and authentic selves to work.
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.