Email Marketing & Automation Specialist

Leverage your copy writing and direct marketing expertise at a profitable SaaS business.

AgencyAnalytics is on a growth trajectory and we are looking for an email marketing expert to take charge of all our email marketing targeted at customers and prospects.

As the leading SaaS growth platform for marketing agencies, we help agencies automate the tedious task of reporting and creating dashboards from dozens of marketing channels.

The successful candidate will be primarily responsible for overseeing all email marketing functions. This position is all about gathering data, strategizing based on metrics, and implementing an approach that yields the best results.

AgencyAnalytics offers a rewarding career path where you can elevate your skills and showcase your expertise.

The position is 100% remote, only for those who are authorized to work in Canada.


What You'll Do

Develop and optimize all marketing emails, product release emails, automated nurture campaigns in HubSpot

Identify, implement, and optimize lead generation efforts to increase conversions from an increasing number of incoming free trials

Create well-written, creative copy that lead to desired conversion objectives

Collaborate with the web development team, graphic designers, product marketers, content marketers, and video content producers for the creation of custom landing pages, emails, forms, CTAs etc.

Organize email content and templates

Develop and maintain an email marketing calendar which includes conversion flows

Track and analyze the performance of email activities using KPIs, relaying actionable insights back to the team on a weekly and monthly basis

Provide strategic direction on email marketing opportunities based on insights derived from data and past campaigns

Develop automated data cleanup campaigns that focus on improving engagement, user segmentation and personalization

Ensure compliance and best practices with CanSpam, CASL, GDPR, and similar others

Stay up to date on the latest trends and changes in the email landscape

Document and update processes

Job requirements

5+ years experience with email marketing

Proven track record of creating compelling copy that converts

2+ years of experience and proficiency with marketing automation and email marketing with Marketo, HubSpot or similar

Expert understanding of CanSpam, CASL, and GDPR regulations as they relate to email marketing and lead generation

Demonstrated technical expertise of email marketing platforms, HTML, and email design best practices

Excellent English copywriting skills with a bachelor’s degree in English literature, arts, journalism, or mass communication.

Experience in B2B SaaS email marketing is an asset


Job Benefits

Profit-sharing, distributed quarterly

Frequent promotions

4 weeks vacation and paid sick days

Happy Hour once a month

Extended health benefits

Continued education allowance

Annual fitness allowance

Work from anywhere in the world

Join a profitable, product-focused, & customer-oriented company