HCP Media Engagement Manager

As a leader in the science of nutrition, Nestlé Health Science believes in empowering healthier lives for patients and consumers through a rich product portfolio featuring top brands such as Garden of Life®, Nature’s Bounty®, Vital Proteins®, Nuun®, Persona Nutrition®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more, as well as through Aimmune Therapeutics, a biopharmaceutical company developing therapies to prevent, manage and treat food, GI and metabolic-related diseases.


Our team members are challenged to make a genuine impact and play an integral role in driving the business forward. We embrace a dynamic culture that always puts the consumer first, and where ownership, accountability and agility are celebrated at every level. To help our people thrive, we offer expansive career growth potential, the opportunity to work alongside and learn from talented colleagues with diverse backgrounds and skill sets, and a range of best-in-class benefits.


We have more than 11,000 employees around the world, and products available in over 140 countries.


This position is not eligible for Visa Sponsorship.


Position Summary:

The healthcare marketing landscape is changing, fast. H ealthcare professionals are increasingly expecting their engagements with companies and brands to be more digital going forward. Nestlé Health Science recognizes the importance of finding and reaching our customers where they are, and that means increasing our commitment to transforming our marketing strategy and focusing on HCP Omnichannel.


The HCP Media Engagement Manager is responsible for the strategy, implementation, and management of paid digital media efforts dedicated to reaching and engaging healthcare professionals (HCPs). This person is also responsible for ensuring that paid digital media efforts fit strategically within the broader HCP Omnichannel plan, helping to guide the HCP along in the engagement journey.


Responsibilities:

 
Oversight of the paid digital media function focused on reaching Healthcare Professionals for Nestle Health Science Professional Health and Medical Nutrition Brands, including Compleat, Peptamen, Alfamino, Boost, and Carnation Breakfast Essentials
 
Develop and plan HCP annual digital paid media strategy, including investment levels, channel mix, partner recommendations, and other holistic aspects of an annual plan
 
Lead partnerships with specialized industry vendors and partners to identify strategies that maximize media value and impact within each brand’s budget
 
Understand each brand’s target audience, overall business goals and strategic marketing objectives
 
Optimize ongoing in-market activations to ensure efficiency in spend, audience reach, and in meeting objectives
 
Facilitate HCP Omnichannel strategy and execution to ensure consistency across online and offline touchpoints, such as conferences, educational webinars, emails, etc.
 
Partner with internal teams to brief and develop creative content that aligns to brand objectives and guidelines
 
Establish relationships and manage campaign execution with external vendors, including ad trafficking, media placement, and optimization
 
Coordinate digital media plans and campaigns across the Pro Health portfolio to gain efficiencies and avoid unintended overlap
 
Thought Leadership: Maintain and share expert knowledge of key HCP engagement tactics and the latest industry and market trends, along with a POV on what/how we can leverage for our own brand



Requirements:

 
5+ years of direct experience working with paid digital media (planning and activation), ideally in the healthcare space. Healthcare Professional experience strongly preferred
 
Bachelor's degree in Marketing or related field
 
Ability to handle multiple parallel projects across a large portfolio of products
 
Strong communication skills
 
Ability to build strong working relationships, both internally and externally
 
Strong project management skills
 
Strong analytical skills and understanding of KPI's for digital media



Requisition ID# 
205897


It is our business imperative to remain a very inclusive workplace.


To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.


The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.