Content Marketing Lead

DescriptionPlate IQ helps fast growing businesses automate accounts payables on their terms. We simplify everything from invoice management to payments for both recurring and one-off expenses with a cloud-first approach that enables remote work. Plate IQ’s AP Automation and VendorPay Network helps businesses pay and get paid faster. At Plate IQ, passion generates excitement for what we do and how we do it. With passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to eliminate obstacles for cultivating growth. The positive attitude with which we assist one another develops open, honest, and genuine connections. Above all, we celebrate and embrace our differences. We invest in each other because we win or lose as a team. Our values are at the center of our company and culture. At Plate IQ, we value: Growth, Customer Focus, Innovation, Accountability, and Communication. The RoleAs the Content Marketing Lead, you will play an integral role in highlighting how we help finance leaders unlock solutions that allow them to move away from the accounts payable (AP) paper push of the past. This is where marketing truly meets helping people. You will lead our content marketing efforts on one of our core product offerings, partnering with sales, product, client success, and marketing to create product marketing material for strategic multi-channel marketing campaigns, reaching our current and potential clients with tailored messaging that speaks to their unique pain points to develop and cultivate long-term relationships. If your passion is helping people find solutions that vastly improve their efficiency and effectiveness through empathetic marketing, you might be the perfect fit!
Key Responsibilities

 
Plan, write, and edit different types of content, ensuring a consistent, compelling narrative, style, and brand voice, in alignment with the company’s brand strategy and core messaging.
 
Create incredible content that drives brand awareness, sales enablement, lead generation, existing client upsell, and market engagement.
 
Deliver effective and impactful content on a multitude of projects including blog posts, research reports, white papers, social media posts, emails, digital campaigns, case studies, video scripts, thought leadership bylines, and more.
 
Proactively identify content gaps and liaise with key stakeholders in the company to fill those gaps.
 
Ensure consistency in brand voice, messaging, and style across all assets and platforms.
 
Manage the creative process from start to finish, working closely with our in-house design team to create engaging, eye-catching content in alignment with our brand’s language.
 
Continually refine and improve our content, based on feedback and analytics.

Ingredients

 
BS/BA degree from an accredited university or equivalent experience.
 
3+ years of content marketing experience preferably at a fast-growing early-stage to mid-size SaaS/Fintech company.
 
Proven success leading content marketing strategy with a focus on product marketing to drive consistency across marketing materials and messaging.
 
In-depth knowledge of B2B marketing and a strong history of collaboration with sales, product, and client success teams.
 
Highly creative with multiple years of experience creating content for blogs, ebooks, one-sheeters, product descriptions, in-app notifications, and all forms of marketing collateral.
 
Skilled at prioritizing, managing expectations, gaining buy-in, and effectively executing on content marketing efforts.
 
Strong adaptability, including the ability to navigate ambiguity and rapid change.
 
Excellent organization, communication, and time management skills.
 
Experience with Analytics (Google Analytics), CMS, CRM and Marketing Automation a huge plus.

A Recipe For Total RewardsWe care deeply about making Plate IQ an incredible place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a generous level of support whilst inspiring them to do their best work. The specific benefits/perks we offer are continually evolving, but currently include:

 
Compensation: $55 - 70K
 
Work from home in an energetic remote-first environment that supports flexible working hours and understands work-life balance.
 
Competitive salary based on skills & experience.
 
Medical, Dental, Vision and other Company-Subsidized Benefits for you and your family.
 
Employer sponsored 401(k) with company match.
 
Paid Time Off (and the encouragement to use it).
 
Annual company retreats.
 
Promote from within philosophy.

Beyond the tangible benefits though:

 
You will be part of a growing team, at a pinnacle moment of scale for the business, and experience the excitement of working in a startup where each action makes a huge difference.
 
You will have the agency to solve difficult problems creatively, the freedom to explore work that inspires you, and infrastructure to ensure you're constantly challenged and developing.
 
You will work with sharp, passionate teammates solving some of the most unique challenges and positioning our product as a premier finance automation solution.
 
Our commitment to empowering a diverse and inclusive workforce, celebrating differences, and creating a safe space for our employees to bring their whole selves to work is second to none.
 
We are transforming entire industries using innovative technology including Artificial Intelligence, Payment Tech, and Neural Networks.
 
Our leaders lead with a people-first approach; inspiring excellence, nurturing ideas, and finding creative ways to eliminate obstacles for cultivating growth.
 
We truly love what we do and who we do it with - and we think you will too!

Plate IQ is an equal opportunity employer that is committed to diversity and inclusion. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. If you are excited about the role but do not meet 100% of the qualifications listed above, we encourage you to apply. Nothing in this job posting should be construed as an offer or guarantee of employment. #LI-Remote