Performance Marketing Paid Media Manager

Head of Performance Digital Marketing / Paid Media D2C / B2C customer acquisition remote job opening, based anywhere in the USA time zones for a brilliant rapidly expanding $45MM online direct to consumer Miami Fort Lauderdale area founded eLearning company, in the golf eLearing training, sports consumer goods / CPG industry.

Responsibilities


 
Launch, test, iterate, scale + repeat. You will oversee all aspects of the Performance Marketing program ensuring short and long term goals, acquisition targets, and budget objectives are achieved
 
Manage and align media buying team members to ensure best in class performance and results
 
Own the relationship with all performance marketing vendors & agencies
 
Work collaboratively with the copywriting and video editing team to ensure ads inflight are best-in-class and continue to drive direct response performance, and at times, be directly available to write ads, edit and optimize VSL and ad copy, while demonstrating best practices
 
Leverage insights from campaign analytics and other statistical data to improve the performance marketing programs’ short, medium and long term success
 
You will own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, sponsored content, email marketing, direct marketing, connected TV, podcasts, influencers & more
 
This role will ensure the customers journey from advertisement to conversion is on brand and effective in meeting performance marketing objectives
 
You will drive effective performance marketing strategies that ensure both short and long term profitable digital marketing investments (and remove ones that aren’t)
 
You will manage the CRO team to ensure upsell KPIs including AOV and funnel effectiveness objectives are met and exceeded on a quarterly basis
 
Plan, execute, and measure experiments and conversion tests to lower CAC, increase conversions and drive funnel effectiveness through upsells and CRO tactics
 
Partner with the ecommerce team and leverage performance marketing analytics to evaluate the end-to-end customer experience across multiple channels and customer touch points
 
Implement marketing attribution capabilities including media mix modeling and multi-touch attribution as well as build out and advancement of these capabilities for use in planning and day-to-day channel management
 
Ads (copy, creative images and videos), “Day Zero” Acquisition funnels direct response/eCom/etc CRO/CX, Team (internal and agencies/vendors/partners)
 
LTV (non “day zero” customers, retention, follow up cross and upsell, CX)



Owned KPIs


 
CAC
 
ROAS
 
AOV
 
New customers


Please apply to learn more and so that our CEO, Jonathan Pearson can arrange a call to discuss your experience, needs, aspirations and brief you on this client career opportunity. BluZinc Consultancy are the retained, and exclusive Recruiters for this clients job opening.