Social Media Manager

 Ansys is the global leader in engineering simulation. We empower the world's most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better. 
 
 
Summary and Role Purpose
The Digital Marketing team at Ansys leverages world-class marketing technologies, data-driven insights, and exemplary teamwork - to not only help execute marketing campaigns but transform the role of Marketing into a strategic innovation and revenue-generating hub. The Digital Marketing team is looking for a Social Media Manager to lead our social media advertising program.
 
As a Social Media Manager, you will work across departments to launch and maintain advertising campaigns across platforms such as Facebook, LinkedIn, Twitter, Instagram, YouTube, and Reddit. You will work closely with our Paid Media team to ensure consistency across multiple campaigns and mediums, as well as work alongside our advertising agency to build, launch, optimize, and report on paid social media campaigns.
 
Our ideal candidate has a mind that is equal parts creative and analytics. This person will understand multiple social media platforms and have experience working with cross-functional stakeholders to build a paid social media program that drives business results. Ideal candidates are passionate about owning programs, testing new tactics, and driving conversions to hit goals.

Key Duties and Responsibilities 
Plan, execute and optimize day-to-day paid social media advertising campaigns across various platforms: Facebook / Instagram, LinkedIn, Twitter, etc.
Collaborate with stakeholders and our agency to develop best-in-class digital programs.
Continuously design, build, and test targeting strategies.
Measure and report performance of campaigns and compare against goals.
Drive paid social media programs and make recommendations regarding campaign optimizations.

 
Minimum Education/Certification Requirements and Experience
Bachelor's degree in marketing or advertising.
3-5 years of digital marketing experience, 2+ years of managing paid social media.
Proven track record of executing A/B tests, optimizing campaigns, and translating data into insights that drive enhanced performance outcomes.
Comprehensive knowledge of creative best practices for digital advertising campaigns.
Highly creative and experienced in identifying target audiences and devising digital campaigns.
Experience writing and optimizing ad copy

 
Preferred Qualifications and Skills
Proven track record of creating and executing integrated paid media campaign plans using tactics that include digital advertising, live events, webinars, marketing collateral, and web pages.
Experience with B2B marketing, specifically high-tech products/services.
Solid quantitative, analytical, and problem-solving skills - comfortable with data analysis and able to use data to make recommendations and drive decisions.
Passion to continually learn and expand hands-on technical skills.
Highly collaborative and has experience working cross-functionally and gathering requirements across business teams.

 
  ALIGNING YOUR VALUES TO OUR SOLUTIONS 
 At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world's most challenging engineering problems. Our ONE Ansys culture has at its core: 
 Customer Focus 
 Results and Accountability 
 Innovation 
 Transparency and Integrity 
 Mastery 
 Inclusiveness 
 Sense of Urgency 
 Collaboration and Teamwork 
 
ENGINEERING YOUR CAREER AT ANSYS 
 At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it's about the learning, the discovery and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy and ethics. 
 
 At Ansys, you will find yourself among those eager to drive the world towards the next best thing with hands planted firmly on the wheel. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at lower cost. As a measure of our success in attaining these goals, Ansys has been recognized as one of the world's most innovative companies by prestigious publications such as Bloomberg Businessweek and FORTUNE magazines. 
 
 Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following awards: Bay Area Best Places to Work, a Pillar World Awards Gold Winner, Fast Company Best Places to Work for Innovators, a Gold Stevie Award for Great Employers, the FORTUNE Future 50, a DCA Silver Winner, an R&D100 Finalist, a 20% by 2020 Women on Boards winner, a 2020 Pittsburgh Tech 50 - finalist, and America's Most Responsible Companies. 

 
  We are committed to creating a culture of inclusion and belonging where everyone thrives as ONE Ansys team.  
 
 Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
 
Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.