Demand Generation Manager

In this Demand Generation Manager role, you will play a critical part in the growth and success of DoctorLogic by locking arms with high-energy, goal-oriented salespeople and the marketing team. Through strategic and incremental contributions, you can write the playbook for a new era of demand generation at DoctorLogic. You'll be responsible for bringing a systematic approach to growing and managing a predictable influx of prospective customers to DoctorLogic. You will strategize, create, and implement campaigns and help DoctorLogic scale up to meet new high-growth goals in the coming years. The ideal candidate will be self-motivated, fearless, and have a proven track record of results.


What Will You Be Doing?

 
Execute inbound/outbound lead generation strategy for digital and traditional channels, including Organic & Paid Search, Paid Social, and retargeting efforts
 
Have direct input on the creation and management of a new DoctorLogic website and DoctorLogic social profiles
 
Lead and manage the demand generation playbook to attract new customers throughout the purchase funnel, from lead to nurturing to conversion
 
Develop and implement lead tracking, scoring, and qualification process
 
Create and maintain metrics/reports on marketing and sales activities, effectiveness, and business impact
 
Use HubSpot to build drip and nurture campaigns, landing pages, forms, and engagement points for the traffic you acquire
 
Segment lists based on prospect profiles and behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
 
Track and report on the effectiveness of campaigns against defined KPIs and use closed-loop analysis to improve campaign performance continuously.
 
Collaborate with Sr. Director of Marketing and VP of Sales to develop campaigns to capture and nurture leads and work alongside other marketers and content producers to help distribute content that educates and engages our target audience



Qualifications: What Will You Bring To The Team?

 
5+ years of experience in B2B Saas demand generation
 
Expertise in leveraging HubSpot to generate, capture, nurture, track, and report on leads, conversions, and ROI
 
Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
 
Proven track record of successfully launching and managing cost-effective online marketing campaigns with clear ROI-focused metrics
 
Strong knowledge of SEO, PPC, display, and social marketing strategy and concepts
 
A high-energy, creative, and resourceful self-starter with attention to detail and the ability to multitask
 
A proven track record of success in demand generation
 
Strong fundamentals of email marketing and conversion rate optimization
 
Strong communication, collaboration, project management, time management, organization skills, and analytical skills
 
Comfortable working as part of a driven team in a highly collaborative environment


BONUS Points if you have 

 
Graphic design background
 
Ability to curate and create content
 
Experience with or comparable project management tools
 
A background in B2B demand generation
 
Knowledge of the healthcare industry


Why build your career with DoctorLogic? About Us.


 
This is your chance to work in a competitive, collaborative team that thrives on revolutionizing the medical marketing space.
 
An opportunity to get in on the ground floor of our rapidly growing company and work alongside an incredible team of smart and supportive people.
 
The opportunity to work with support, product, and development teams to directly impact the quality of our platform and customer experience
 
The chance to work with fascinating customers, whether it's a plastic surgeon in Beverly Hills trying to improve their brand or the VP of a healthcare system looking to acquire new patients in a competitive market. You will actively help contribute to their growth and expand their reach to millions of patients.
 
Compensation is highly competitive, and an attractive equity package is envisioned for candidates with the right experience.
 
Health, dental, and vision insurance is offered to all full-time team members.



The DoctorLogic Website Marketing Platform has helped thousands of doctors from all medical specialties, as well as hospitals and managed service organizations (MSOs), to increase their number of new patients, grow their business, and outperform their competition online. DoctorLogic is a well-funded company with an industry-shaping platform started by proven entrepreneurs with a successful track record.


At DoctorLogic, culture is everything, and we pride ourselves on achieving an industry-leading eNPS score. We believe you have a right to know what's expected of you. Some of the best ideas come from taking a break to play ping-pong, video games, or a Zoom happy hour with the team. With a hybrid remote work schedule, our location and hours are flexible to suit a modern workforce, and we feel like if you enjoy what you are doing and who you are doing it with, it will not feel like work. We provide you with the tools and equipment you need to work at what you do best every day. We believe that your family and personal happiness are crucial to our success. We believe in creating products that delight our customers. With our technology, we believe in failing fast and loudly and making mistakes valuable. Your opinion counts. We want YOU to succeed because we all benefit when that happens.


This is a remote position.