Demand Generation Manager

Overview: 
We are looking for a creative and data-oriented Demand Generation Manager to join our growing Marketing team at Measurabl. This person will work strategically to create and implement marketing campaigns in order to increase lead generation, account engagement (ABM), and deal closures within the sales team.


Essential Functions & Responsibilities:
The essential functions and responsibilities for this position include, but are not limited to, the following. Other duties may be assigned as needed.

 
Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through the entire buying cycle
 
Prioritize and group accounts according to opportunity, buyer need, persona, solution, and buying cycle
 
Work cross-functionally with sales, digital marketing, and field marketing to define and establish campaign workflows
 
Execute marketing programs on behalf of sales and show reps how to execute program elements on their own
 
Partner with content teams to provide campaign customization according to the analysis of buyer need
 
Strategize and execute marketing campaigns for the different stages of the buyer journey through the funnel: nurturing, lead generation, and account engagement.
 
Manage the procedure, implementation, tracking, and measurement of marketing campaigns
 
Brief and oversee the work of internal and external resources, including digital marketing partners
 
Maintain regular measurement of the ROI of campaigns
 
Develop a unified cross-channel strategy that aims to hit plan, and build more velocity and efficiency in our Sales channels
 
Manage our email program, setting up content, tracking, scheduling, and technical requirements



Knowledge, Skills and Abilities:

 
Ability to work and communicate effectively with others in a diverse, multiethnic and multicultural work environment
 
Ability to work independently and collaboratively in a fast-paced, decentralized environment
 
Detail-oriented with strong organizational skills to manage multiple, concurrent projects
 
Strong time management skills and ability to proactively react
 
Ability to work independently, using direction/ guidance from manager
 
Ability to use creative problem-solving techniques in response to time-sensitive issues



Education & Experience:
We have identified the following programs, experience, and knowledge that have helped others find success in this role at Measurabl. We understand though that knowledge comes from many forms of learning and experiences. Above all, we consider a person's potential impact in the role and value their unique path to this point in their career.

 
You have 3-6 years of experience within a Campaign Management or Demand Generation role
 
You have previously worked for a B2B company, SAAS experience preferred, with an understanding of the sales funnel within a B2B organization
 
You have a creative mind for editing and proofreading marketing campaigns
 
You are naturally organized, detail-oriented and data-oriented.



Supervisory Responsibility:
This job has supervisory responsibilities.


Perks and Benefits: 

 
Unlimited PTO
 
Health and Dental Insurance + HSA options
 
Pet Insurance
 
Holiday Paid Time Off (Black Friday and Christmas Week Included)
 
Matching 401k
 
Amazing, Inclusive, Diverse, Relaxed Culture
 
100% Fully Remote
 
Flexible Work Hours
 
$800 office set up fund for new employees
 
Monthly phone & internet reimbursement
 
Stock options
 
Bonus potential



Compensation Range:

 
$95,661 to $116,919 + DOE



 Equal Employment Opportunity:
Measurabl, Inc. provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.