Marketing Manager

 GENERAL INFORMATION


 Department - Marketing
Reporting to - Marketing Director
Start Date - Immediate
Salary - US$4,000/month


 



 Are you ready to work at Coaching.com?
Imagine being the Marketing Manager for the team behind the world’s leading software platform, marketplace, programs and educational events for professional business coaches and leading corporations.


 Become part of the team behind the leading coaching management platform for enterprise clients including ​​Dropbox, Salesforce, and Ernst & Young, and individual coaches, to run their large coaching projects, as well as their coaching businesses.




 At the same time, you’ll be joining the team that runs the world’s leading virtual coaching summit with internationally recognized thought leaders in Business and Executive Coaching including, world leading coaches, leadership experts, executives and leaders of internationally recognized professional coaching organizations.  




 With a global community of over 100,000 professional coaches, our mission is to raise the global standard of coaching, by providing professional coaches with the highest quality, most impactful platform, services, tools and content available in the industry.




 Coaching.com is a cutting-edge innovator in the coaching space, with a growing global remote workforce. We look for people who want to combine their passion for doing good with their drive to do well.  We provide a supportive work environment, and opportunities for personal and professional growth and development, while creating a positive impact on the world. Our team takes pride in our philanthropic arm, EthicalCoach.  EC partners with leading global development organizations to provide coaching to cause based leaders who are addressing the greatest humanitarian and environmental challenges of our time.  We amplify our impact by helping those leaders be more effective in their efforts to change the world.


 



 
Job Purpose:


 
Experience for building go to market digital programs 
 
Ability to synthesize complex inputs from diverse sources including program team, 3rd party partners, sales and the leadership team. 
 
A solid understanding of online and offline marketing channels and how they are connected to each other
 
Experience managing creative projects from start to finish including web pages, copy, videos and design assets 
 
Help Marketing Director to develop program segmentation, positioning, value propositions, and key messaging to be used in marketing campaigns 
 
Design and execute marketing initiatives to meet pipeline requirements of varied programs. This includes planning, development, strategy, and creative strategy (including copywriting and art direction). 
 
Help Marketing Director and Marketing Automation Manager to develop email marketing strategy 
 
Implement and execute email marketing strategy 
 
Manage, assign and review email content for all marketing communications across a range of programs
 
Work effectively in a heavily cross functional, fast paced digital environment especially working across program, marketing strategy, technology and sales teams 
 
Collaborate with the team on innovative ideas to continue to position programs
 
Develop and manage day to day relationships with internal teams (copywriting, design,  program)
 
A solid understanding of marketing data and how to translate it into a strategy 
 
Define requirements, tasks, and resources associated to SEO strategy
 
Manage and execute implementation of SEO strategy
 
Perform keyword research to optimize existing content and uncover new opportunities
 
Provide SEO analysis and recommendations in coordination with elements and structure of websites
 
Manage strategies for content development in coordination with SEO goals
 
Locate and define new process improvement opportunities


 
Profile:


 
Experience working remotely, detail oriented, well organized, efficient with time management and able to work autonomously in a remote work environment
 
Flexible and able to shift strategies and tactics when required
 
Excellent communicator, including keen listening skills
 
Strong understanding of inbound and outbound marketing
 
Data-driven
 
Problem solver
 
Able to manage competing priorities
 
Excellent communication in English, spoken, heard, and written


 
How to apply


 Please send:


 
Your resume to careers@coaching.com with the subject line: Marketing Manager
 
2 to 3 paragraphs describing why you would like to work with us, and what specifically qualifies you for this position.