Digital Content Writer

Position Title:ﾠDigital Content Writer - Remote option
Department:ﾠMarketing & PR
Job Description:
 This position may be performed remotely anywhere within the United States except the States of Arizona, California, Connecticut, Illinois, New Jersey, New York, Pennsylvania, or Washington D.C.

General Description:
We are looking for an experienced Digital Content Writer to assist in the planning, execution and optimization of our online marketing efforts and who is passionate about driving digital engagement. The ideal candidate will have a passion for all things writing, marketing, SEO and digital technology. You will be well-versed in the concepts surrounding digital content writing best practices. Your skills will be used for writing blogs, social media content, digital internal communications and more.

 
Essential Responsibilities:
 Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.
Assist in the formulation of strategies to build a lasting digital connection with internal and external consumers
Collaborate closely with the marketing team and stakeholders to develop content that accurately reflects OU Health ideals, visions, goals, and programs.
Produce well-researched content and perform stakeholder interviews as needed to develop content for both new and existing areas
Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Adhere to project plan dates, collaborating with other members of the team to ensure timely delivery of all editorial deliverables
Prepare online newsletters and promotional emails and organize their distribution through various channels
Collaborate on and write website and blog content
Collaborate on social media content for patient-facing and non-patient facing social media accounts

General Responsibilities:
Performs other duties as assigned
Education:ﾠBachelor's degree required. Degree in Marketing, Digital Media, Communications, or a related field preferred.
Experience:ﾠTwo or more years of related experience in digital content marketing and/or digital content creation.
Or equivalent combination of education and experience.

Knowledge, Skills and Abilities:
Proven experience as a Digital Marketing Copywriter or similar role
Proficient with the use of Microsoft Office tools
Experience with digital content tools for measurement and analysis of SEO and other key performance indicators
Excellent as a copy and content writer
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, email campaigns and SEO/SEM
Skills and experience in creative content writing
Excellent communication and interpersonal skills
Problem solving skills, critical thinking skills, and the ability to multi-task.
Excellent verbal and written communication skills
Ability to write and publish under short deadlines, and/or in a high-pressure environment
Ability to use analytics to determine target audience behavior and interpret website and other marketing tactics

Current OU Health Employees - Please click  HERE  to login.
OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.