Paid Media Analyst

DESCRIPTION:

SiteCare is looking for an intelligent, motivated, and passionate Paid Media Analyst to join our team. 

The ideal candidate will have a strong foundation of knowledge related to paid media channels (including search and social media) and concepts as well as experience working in the digital marketing industry. 

The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The Paid Media Analyst will be responsible for developing, implementing, and managing paid media strategies that meet client goals across platforms.

This is a full-time, fully remote position and compensation is dependent upon experience.

For the Paid Media Analyst team member to succeed in this role, they must embody SiteCare’s four company values in their day-to-day work:
Obsessive Communication
Deliver 101%
Empower Others
Endless Improvement

DUTIES:
Take an active role in developing digital paid media strategies for SiteCare’s clients that support their overall digital marketing program
Translate client KPIs and goals into strategic recommendations for clients across paid media channels
Conduct audience, keyword, placement, and platform research to help inform paid media strategies for SiteCare’s clients
Develop and launch campaigns on Google Ads, Bing Ads, paid social and other ad platforms
Designing creatives for related ad campaigns across multiple platforms
Optimize paid media campaigns on an ongoing basis, including bid optimization, landing page recommendations, analyzing search query reports, and creating or updating ad copy, messaging, and/or imagery
Manage budgets to ensure accurate pacing towards client budgets on an ongoing basis
Create monthly and quarterly reports for clients that include analysis of campaign performance along with strategic recommendations for continual improvement
Provide recommendations for new account opportunities, including taking advantage of new platform features/capabilities or testing new platforms, channels, or technologies 
Present reports, deliverables, and strategy presentations to clients, both on calls and virtual in-person meetings
 
REQUIREMENTS:
Google Ads certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)
Bing Ads certified
Google Analytics certified
Working knowledge of paid search and paid social concepts and platforms
Strong written and communications skills
Excellent copywriting and grammar skills, especially for U.S. audiences
Knowledge of SEO is a plus
Strong proficiency in Excel and PowerPoint/Keynote
Strong attention to detail
Excellent communication skills, both in casual and formal scenarios
Marketing background with an emphasis on digital and paid media/advertising
Knowledge of HTML and User Experience (UX) is a plus

BENEFITS:
A market-related salary based on your experience
We’re a fully remote team with team members located in the US and South Africa.
Work from wherever you have access to a fast internet connection.
Quarterly profit distributions
Quarterly personal development stipend of $200
A technology stipend of $2000 for all new hires and a $1200 refresher stipend every 2 years.