Head of Marketing Design

Simple is a wellness app designed to help anyone achieve health through good nutrition. It uses AI, personalization, and science-backed approaches to guide users on a journey of building healthy habits.
We’re consistently topping app charts in the U.S., Canada, and Australia, also expanding into European and global markets −  Simple has already surpassed 12 million downloads. Simple is also part of the Palta ecosystem, one also housing Flo Health, Zing, and Prisma, and receiving $100 million in funding in 2021 − in a nutshell, we’re one of the fastest-growing health tech brands around.
Our philosophy is simple: our people are our core and our most valuable asset. As we continue to expand, we’re looking for more amazing and talented people to join our global and remote-friendly team.
The Simple app is hiring a Head of Marketing Design to lead the visual identity for the company. This position will involve both design (60%) and project management (40%) and it will report to the VP of Marketing, partnering closely with the Creative Ops and Brand & Comms teams.
 Major responsibilities:

 
6-10 years of experience in Growth Marketing and/or Brand Identity Design in a senior-level role 
 
Experience in brand design, visual storytelling, and performance-driven design
 
Ability to independently project manage design and creative development work streams, keeping details organized and people motivated
 
Ability to think strategically and holistically about brand experience, anticipating marketing challenges and opportunities to support the team in meeting ROI as well as achieving long-term brand goals (positioning Simple as a strong brand for both consumers and talent / future employees)
 
Ability to sweat the details in different “genres” from 2D & 3D design, photography, film to illustration, and get serious about the quality of the execution
 
Portfolio of previous work, that displays an ability to turn an idea into a cohesive campaign or design system across different channels and medium
 
Strong storytelling and idea pitching skills
 
Comfortable communicating with cross-functional stakeholders and leadership
 
Proactive mindset, with a keen sense of responsibility and ownership
 
Team leader with a growth mindset
 
Experience of overseeing operations for regional or country teams is a plus
 
Experience of working at a tech start-up is a plus

What we’re looking for:

 
Develop and codify the company’s visual identity guidelines
 
Implement the visual identity across marketing channels (organic and paid channels)
 
Train and art-direct the Creative Production team on visual guidelines to ensure brand implementation and application is consistent for all Brand and User Acquisition activities
 
Help to scale UA activities to maximize ROI and drive app subscriptions, balancing performance best practices with brand guidelines
 
Lead the visual comms direction and creative production for brand-amplification activities (YouTube campaigns, connected TV, PR, partnerships, brand ambassadors, events, etc.)
 
Work closely with the Growth & Product design teams to optimize the UX of the conversion funnels 
 
Drive work from brief to launch, partnering with the in-house team as well as freelancers and external agencies and advocating for excellent brand storytelling and masterful craft / quality
 
Proactively raise creative ideas and emerging creative trends in line with business objectives
 
Develop the visual component of Simple’s HR employment branding strategy, in partnership with the Brand and HR teams

Perks and benefits: 

 
A competitive salary package commensurate with experience; 
 
The opportunity to work on an amazing mobile product with strong growth
 
Remote, in-office, and hybrid options (at select global locations) − we care how well you work, not where you’re at
 
Work from home, a coffee shop, or one of our offices
 
Free, healthy snacks for in-office days
 
Top technical equipment − basically, whatever you need to be happy and productive
 
Health insurance and life assurance, plus relocation programs
 
Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product