Email Marketer
Description
In this Email Marketer role on Figma’s Marketing team, you’ll play a critical role scoping, testing, and implementing creative email marketing campaigns that engage targeted users. You’ll field one-off, company-wide email requests, help audit existing programs and templates, identify gaps and areas of opportunity, and propose new ideas to drive engagement and activation. You understand the importance of persuasive messaging, segmentation, personalization, and automation, and you’re analytical, driven to succeed, a high performer, and have a master-level understanding of all aspects of email marketing. The ideal candidate for this role is a self-starter, willing to help out on any project, and excited about partnering with a variety of cross-functional teams.
This is an amazing opportunity to make a huge impact on quickly-growing marketing team, work in a collaborative, team-first environment, and interact with a passionate community.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
What you’ll do at Figma:
Ship: Write copy, build, test, and send our primary user engagement campaigns, including our monthly newsletters, event communications, surveys, sales campaigns, feature updates, and much more. Help identify ideas and opportunities across all stages of the customer lifecycle to drive adoption, activation, retention, and referrals.
Experiment: Drive copy, cadence, and CTA tests to optimize emails and improve performance. Partner with our brand and growth teams to experiment with templates, segment target audiences, and explore which use cases resonate.
Report: Track, document, and share out learnings with stakeholders and the broader marketing org. Communicate insights and next steps with cross-functional stakeholders as needed.
Plan: Field and prioritize new inbound email requests across all Figma teams. Scope out weekly and monthly sprints, and develop a process for keeping the broader team up to date on all things email.
Some projects you could work on:
Analyze Figma’s newsletter segmentation and performance, and work with our brand, content, and data science teams to suggest experiments to drive stronger engagement
Partner with our product growth and acquisition teams to help scope, prioritize, and implement email experiments
Help audit existing email processes and identify areas to streamline or speed up workflows
We'd love to hear from you if you have:
3+ years experience in email and lifecycle marketing, including expert working knowledge of html and css for email
Strong experience with either the exact or very similar email tools in our data stack (like Marketo, Parcel, LitmusApp, Figma, etc.)
A deep understanding of email marketing best practices, including audience segmentation, accessibility, send frequency, and email laws and policies
Experience working with dispersed marketing teams in different regions and understanding the impact and implications of recommendations to different roles (email localization a huge plus)
Comfort with managing a high amount of requests, frequently shifting priorities, and competing deadlines
Excellent project managing and time management skills, and the ability to scope and rank requests based on impact
Excellent collaboration skills and a deep understanding of the importance of building strong working relationships
High attention to detail with exceptional written and verbal communication skills
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
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