Email Marketing Manager

The B2B Email Marketing Manager works closely with marketing channel leads and Brado's digital strategy team to develop, implement, and track B2B email campaigns against client KPIs. They help define, develop, and execute the CRM/email strategy to help acquire, nurture, and retain customers. They have extensive experience in email and lifecycle marketing, possess strong analytical capabilities, and can identify opportunities for continued growth and optimization along the customer journey while managing email creative process and implementation. They help define how we segment the audience to ensure the messages are delivered to the right person, at the right time, with the right content.

Key Areas of Responsibility
 
Design and implement direct email marketing campaigns
 
Create email databases for lead generation
 
Analyze campaign performance and suggest improvements
 
Drive client strategy and campaign planning by analyzing performance and KPIs
 
Provide recommendations for new and existing campaigns including triggers, and automation
 
Collaborate with creative, messaging, and content for campaigns using email and automated marketing
 
Create A/B tests for campaign optimization on many devices and platforms
 
Analyze client email list health and segmentation strategy
 
Segment audiences based on predefined attributes and demographic data
 
Collaborate with other teams, including the Automation team (in measuring results and optimizing lead nurturing workflows), giving recommendations on email deliverability issues, communicating with the account management team and clients, and the strategy and MarTech teams (to support digital marketing activities as needed)
 
Learn other marketing tasks like lead generation, paid search, paid social media (LinkedIn), and analytics
 
Firm understanding of email best practices, SPAM and privacy, opt-in and opt-out policies
 
Ability to create automated workflows from start to finish
 

Requirements
 
Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
 
Demonstrates these Brado-specific hard & soft skills: Agile, Bold, Innovative, Curious, Empathetic, Teamwork, Self-starter, Verbal & Written Communication, Creative Thinking
 
Demonstrates these role-specific hard & soft skills: Excellent verbal, written, and editing skills, strong project management skills
 
Must have experience in HubSpot and Salesforce Marketing Cloud
 
The ideal candidate will have some experience in paid search for additional team support
 
3+ years of marketing experience including email marketing, deliverability, testing, and automation
 
Hands-on experience with HTML and content management systems
 
Proficiency in marketing automation technology
 
Knowledge of SEO/SEM and Google Analytics is a plus
 
Familiarity with analytical and database tools
 
Experience with high-level email deployment platforms
 
Manage many campaigns at once including different segmented messages
 
Data-driven thinking to analyze data through A/B testing and email optimization

Benefits
 
Health Care Plan (Medical, Dental & Vision)
 
Retirement Plan (401k, IRA)
 
Life Insurance (Basic, Voluntary & AD&D)
 
Paid Time Off (Vacation, Sick & Public Holidays)
 
Family Leave (Maternity, Paternity)
 
Short Term & Long Term Disability
 
Training & Development
 
Work From Home