VP, Marketing

At Apartment List, we're on a mission to find every renter a home they love at the value they deserve. As the fastest-growing online rental marketplace, our platform takes the time to understand renters' preferences and seamlessly finds their perfect match while aligning incentives with our properties on-site. To date, we've helped nearly 1 million families find a home they love, and we're just getting started. Join us!
Our VP Marketing will lead the team responsible for delivering an iconic brand and driving growth across the marketplace. This is a career-defining role, with the ability to help shape the marketing strategy and direction for Apartment List. The VP Marketing will report to the Chief Operating Officer and will be a highly strategic member of the company's Leadership Team. As a Virtual First Company, our team can live anywhere they choose.
Marketing owns a broad range of initiatives from brand strategy, demand generation, and growth, to multi-faceted advertising, content, media relations, creative development, product positioning, and programs to support our property partners and renters.
In order to be successful in this role, you are a go-to-market innovator with a track record of successfully defining and implementing marketing strategies in a high-growth and fast-paced company. You are an experienced, strategic, and highly creative individual who can lead and develop several high-impact marketing functions. You would consider yourself autonomous, urgent, and creative. You are hands on, highly analytical about complex, ambiguous challenges and passionate about a rigorous approach to growth. 


Here's what you'll do as part of the team:

 
Lead, build, and develop a best-in-class team of marketers; design and define their structure, roles, compensation plans, and development
 
Define a vision for the brand's role and measurement; ensure it is consistently and fully represented at all touch-points while being an expert visual storyteller for both internal and external audiences
 
Develop a communications strategy for specific company objectives and initiatives
 
Support building out the content and SEO strategy in an effort to fuel user acquisition
 
Own growth targets and budgets for all marketing initiatives for both renter and property audiences
 
Direct 360 marketing campaigns, product launches, and seasonal activations at scale while delivering against clear and measurable KPIs
 
Collaborate with key stakeholders, including finance, to size initiatives and make strategic recommendations on investments



Here are the skills and experience you'll need to be successful:

 
At least 12 years of diverse marketing experience - including a minimum of 5 years in leadership roles, preferably at a consumer technology company
 
Served as a key leader who has holistic marketing experience, including but not limited to brand marketing, product marketing, communications, B2B marketing, content and SEO strategy, social media, demand generation, and performance marketing
 
Strong analytical skills and background
 
The ability to be a strategic leader who can gather and leverage data to evaluate, act, and iterate
 
Demonstrated experience building and developing internal and external communications strategies
 
A keen understanding and passion for Brand (Product Marketing, Brand, and Content)
 
A knack for growth (Demand, Digital, and B2B acquisition)
 
Marketplace experience (a strong plus but not required)
 
An unrelenting desire to build a more diverse, equitable, and inclusive workplace



Heres whats in it for you: 

 
100% Remote: Work from wherever you want (within the US)
 
Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
 
Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
 
Unlimited Flexible Time Off: Unlimited FTO in addition to 11 company holidays per year, quarterly recharge days, and a week-long holiday break
 
Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
 
Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
 
Parental Support: Generous parental and family leave, and employer sponsored stipends towards family forming services
 
401k Plan: To support you in your individual retirement goals
 
Team Events: Frequent team-building events, fun team off-sites, and an annual company ski trip
 
Commitment: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
 
Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
 
Encouragement and Empowerment: To explore and adopt new technologies, participate in a broad array of initiatives, and drive meaningful decisions and outcomes



At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.