Director, Field Marketing and Events

Who We Are
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.

The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on the Forbes Best Start-up Employers 2022 list.  If our mission resonates with you, let’s talk.

What We Believe In
- Do what’s right for the customer
- Be kind and authentic
- Deliver great quality
- Be relentless

Challenges You Will Solve
Field Marketing is responsible for creating and executing a marketing strategy, including campaigns and programs (virtual or in-person), that drive awareness, net-new leads, sales acceleration, and customer appreciation with the ultimate goal of increasing pipeline generation. Red Canary actively participates and organizes all kinds of in-person & virtual events ranging from industry trade shows, to webinars, to intimate customer experiences. In this leadership role, you will be working closely with the Field and Product Marketing  teams, as part of teamDemand Generation organization


What You'll Do

 
Create and manage field marketing programs, both directly and with partners, to hit pipeline targets Hire and manage a regionally-focused field marketing teams, with members supporting named sales reps
 
Use data to create and inform programs that generate early stage pipeline based on quarterly goals
 
Conceive, plan, execute, and report on first and third-party virtual and physical field events
 
Work with digital marketing, ADR, and product marketing teams to ensure coordination and coherent programs
 
Maintain metrics and reporting on program performance
 
Evaluate industry events and programs for their ability to generate sales interest and pipeline. Use these events to build the brand, develop sales pipeline, and strengthen customer and partner relationships
 
Develop end-to-end event design - From managing all logistics and event technology, creating the look and feel and creating the pre and post engagement plan, you own developing everything needed to secure leads and meetings, as well as maximizing event ROI
 
Coordinate and communicate with colleagues in the Marketing, Sales and Customer Success organizations to align field initiatives with our GTM strategy and ensure lead follow up
 
Track and report on the budget and overall expenses for your programs. Measure and optimize ROI on events to develop future programs


What You'll Bring

 
Demonstrated experience working with sales reps to create effective field marketing campaigns that drive sufficient pipeline at a target pipeline yield
 
Demonstrated effectiveness at managing all aspects of a field campaign, including contracts, working with digital marketing and ADRs to drive attendance, content planning and speaker coordination, and post-event follow up
 
Successfully worked with sales and marketing management to support agreed-to commitments
 
Proven understanding of the field-based demand generation process, including content (product marketing), activation (SDR), and operations
 
5+ years B2B technology marketing experience, preferably at leading SaaS companies
 
3+ years in event management 
 
Proficient in Salesforce and Marketo
 
Strong project and budget management skills, including the long term planning needed to source all assets and logistics



Targeted base salary range: $170,000 - $247,000 + bonus eligibility and equity depending on experience.

Why Red Canary?
Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 

At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:
https://resource.redcanary.com/rs/003-YRU-314/images/Benefit%20Summary%202023.pdf

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.