Director, Product Marketing

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!
Summary:
The Director, Product Marketing is a key contributor working as part of Acquia’s Product Marketing team responsible for delivering product marketing strategy and execution for Acquia DXP products, solutions, and initiatives focused on its Drupal Cloud portfolio.
 Key responsibilities include:

 
Developing go-to-market (GTM) strategies for the Acquia DXP and Drupal Cloud product line. This includes collaborating with the Global Marketing and Drupal Cloud Product Team on:
  

   
Identifying the market opportunity and target buyer personas
   
Defining the routes to market
   
Developing GTM plans and messaging/positioning
   
Validating the approach
   
Working with a cross-functional team to implement the plan
   
Tracking and monitoring the success of the plan and revenue for the product
  
 
Working with the marketing team to develop thought leadership and demand generation content, including website content, videos, interactive content, ebooks, and more
 
Working with the analyst and media relations team to gain valuable insights and advance Acquia DXP and Drupal Cloud coverage 
 
Preparing and delivering presentations as a DXP and CMS subject matter expert at live events and webinars 
 
Working with the sales enablement team to develop sales content and ensure the field sales team is equipped to sell
 
Working with the product team to feed field and analyst input back into the roadmap
 
Working with the AM/CSM teams to ensure product retention and growth within the customer base
 
Working with the partner team to grow the Acquia DXP and Drupal Cloud footprint with channel partners and technology partners
 
Work with pre-sales on an optimized demo strategy
 
Assisting the field in individual deals and sales strategy
 
Understanding the competitive landscape for a specific product category and how we position against a given set of competitors

Requirements:

 
Background in marketing technology and/or content management spaces
 
Experience with a combination of key aspects of product marketing (e.g., evangelism, analyst relations, content creation, sales and partner enablement, etc.)
 
Proven impact on core business KPIs
 
Strong understanding of the content management (CMS) and DXP market
 
Proven success working with cross functional teams for strategic company initiatives
 
Strong communication skills, including written and speaking

ACQUIA IS PROUD TO PROVIDE BEST-IN-CLASS BENEFITS OFFERINGS TO OUR EMPLOYEES AND THEIR FAMILIES IN MAINTAINING BOTH A HEALTHY BODY AND A HEALTHY MIND. CORE BENEFITS INCLUDE: COMPETITIVE HEALTHCARE COVERAGE, WELLNESS PROGRAMS, TAKE IT WHEN YOU NEED IT TIME OFF, PARENTAL LEAVE, RECOGNITION PROGRAMS, AND MUCH MORE!
Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.
Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.