Marketing Director

Job Summary

We are seeking a Marketing Director to oversee promotion and advertising efforts to drive new customer acquisitions and increase customer retention while building brand awareness using a well thought out omnichannel strategy.

Responsibilities include developing an overall marketing strategy and plan, approving campaigns and measuring the return on investment of various advertising methods while hiring and onboarding new team members.

About us

Maharishi Foundation International (MFI) is a US-registered non-profit that supports the development of new technologies and outreach opportunities for the worldwide Transcendental Meditation® (TM®) organisations. Over the past 60 years, more than 10 million people worldwide have learned the TM technique through personal instruction by tens of thousands of certified teachers. 

MFI is a growing, fully remote team of over 50 people, located around the globe but mainly in North America and Europe. As an organisation we are committed to leveraging modern technology and progressive management practices to make the TM technique and its related programmes more available to people everywhere. 

We favor a healthy and balanced work environment with opportunities for personal development.

About You 
 
The ideal candidate will be entrepreneurial-spirited, highly detail-oriented, have exceptional problem solving skills along with prior search engine marketing experience, preferably at an agency, but who is looking to move in-house.

You are:

 
Able to see areas for growth and lead the strategy and implementation towards acquisition 
 
Able to marry strategic thought and tactical objectives
 
An ace problem solver who is solutions oriented
 
A self-starter who takes initiative
 
A strong writer and communicator
 
Able to actively seek out and implement feedback
 
Nimble and flexible enough to pivot easily, but naturally future oriented and vision driven
 
A strong team player, willing to roll up your sleeves
 
Eager to guide and manage team members, leading by example


Responsibilities


 
Marketing Strategy and Implementation:
 
  

   
Develop and execute quarterly and yearly media planning to achieve company goals
 
   
Set up KPI targets and regularly track progress to ensure they are met
 
   
Budget forecasting per channel to ensure effective allocation of resources and achieve maximum ROI
 
  
 
Tactical Marketing Operations:
 
  

   
Conduct A/B testing to optimize marketing campaigns and improve performance
 
   
Perform incrementality testing on upper funnel platforms to identify areas of growth
 
   
Set experiments with different landing pages to constantly improve conversion rates
 
  
 
Hiring and Training:
 
  

   
Review CVs and conduct interviews to identify top candidates for open positions
 
   
Hire and onboard new team members to ensure they are set up for success
 
   
Develop and implement training materials to ensure new hires are fully prepared for their roles
 
  


Skills and Requirements 


 
Proven expertise in developing and implementing client strategies, managing client relationships, and proactively troubleshooting account performance issues whether paid or organic
 
Minimum of 5 years of hands-on experience in digital marketing and media planning, with a solid understanding of industry best practices and trends
 
Demonstrated success in managing multi-million dollar media budgets and achieving significant ROI
 
Strong proficiency in paid media platforms such as Google, Bing, and other search platforms like LinkedIn, Quora.
 
Solid understanding of upper funnel marketing tactics, specifically on social media platforms like Youtube, Facebook, Instagram,  etc. 
 
Minimum of 2 years of experience in management or leadership roles
 
Proven ability to build and lead high-performing remote, multicultural teams from the ground up
 
Exceptional organizational, project management, and time management skills, with proficiency in tools such as Jira, Slack, etc.
 
Track record of achieving client KPI's and driving business growth
 
Strong communication and presentation skills, with the ability to clearly convey actionable insights to stakeholders at all levels of an organization
 
Proficient in Microsoft Office and/or Google Business Apps, specifically Google Sheets
 
Familiarity with the GMP suite (Google Merchant Center, Data Studio, etc.) and keyword research & competitor analysis tools (SEMRush, SpyFu, etc.)\
 
Preference for management experience within an agency setting or marketing department
 
Strong preference for previous experience working with the US market
 
Prior experience working in a global non-profit, remotely or in a multinational organization is a plus
 
Fluency in English (written and spoken) required


If you are passionate about this work but do not have all of the skills listed we are still interested in speaking with you and encourage you to apply!
 

Pay and Benefits 

Our pay levels are set according to a formula that combines above-median market rate data for the role (we pay 55th percentile of New York market rate for this role, based on Payscale data) adjusted for your local cost of living based on Numbeo data.
 
 We take the issue of equitable pay very seriously, and we apply our pay formula to all workers who work 80% or more of full time hours with us.
 

Diversity and Inclusion 

We care about diversity - we strive to ensure all of our team feel included and can bring their whole selves to work but we also know that this work is never ‘done’ or complete, and that we can always improve.
 
Our team is fully remote, living and working across 20 countries across the world, and we’d love to hear how you can add to our special culture at MFI.