Paid Media Specialist

 Position General Summary:




 The Specialist, Paid Media is responsible for the execution of paid media campaigns across paid search, paid social media, display, and other digital advertising channels. The Specialist, Paid Media supports marketing leadership to meet business goals through strategic planning, data analysis, and compilation of performance metrics into a clear narrative. This position manages and optimizes paid campaigns, analyzes results, and makes recommendations to forecast and measure outcomes.

 (These essential functions are not to be construed as a complete statement of all duties performed. Employees will be required to perform other job related duties as required.)


 



 Minimum Requirements:


 Education/Licensure/Certification:


 
Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field; or equivalent combination of education and relevant experience.
 
Facebook Blueprint, Google Ads and Bing Certification (required within 90 days of employment).


 



 Experience:


 At least 3 years’ experience in: 


 
PPC
 
SEM
 
Bidding
 
Google Ads
 
Google Analytics
 
Meta Ads Manager


 



 Knowledge, Skills, and Abilities (KSA's):


 
Strong analytical skills
 
Knowledge around the basics of search engine optimization (SEO)
 
Ability to work on multiple projects in a deadline driven environment.
 
Proficient in Microsoft Excel
 
Passion for digital marketing and search engine marketing; willing to keep abreast of new technologies.
 
Ability to analyze traffic from digital media buys to gauge success and adjust strategies
 
Ability to effectively communicate with others both written and verbally.
 
Ability to prioritize tasks while maintaining constant level of high quality
 
Strong interpersonal and customer service skills
 
Ability to be self-motivated
 
Ability to be a strong team player and work with multiple employees to achieve deadlines