We are looking for a Growth Marketer to lead our SEO and Content strategies for our growth marketing team! This person will have the opportunity to grow, lead, and scale search traffic to figma.com, honing our processes, optimizing journeys, and bringing excellent website experiences to life. You’ll work closely with our product marketing, editorial, brand, data and web development teams and cross-functionally with several partners to maintain and grow our web marketing presence and traffic via SEO and conversion rate optimization. You will establish and improve process development and frameworks, leading a small team responsible for content development, journey optimization, analytics, keyword research and project management to help us take our search traffic and conversion rates to the next level.
You will gain a deep understanding of business priorities, setting our SEO strategies, and acting on those strategies with confirmed business impact. You are able to think strategically and develop comprehensive SEO and CRO plans and can lean on your strong hands-on SEO experience (technical, back-linking and content). In this position, you’ll partner closely with content managers and producers, product marketing, paid/SEM teams, content writers, and agency partners to launch, grow and regularly report on our comprehensive and scalable SEO and CRO program, providing impact to the whole business.
This is a role for someone that believes in human-centered design as the core of creating extraordinary experiences. That is passionate about how the web presence makes users feel and perceive the product’s value. That has a passion for the web and digital content and are a process fan. That understands and accept the need for clarity and communication. That enjoys working with engineers, designers, marketers, writers and excels in cross functional and sophisticated interpersonal structures. That loves a well optimized web page that sings in every way from its visual design to its messaging and clarity of purpose as well it’s ability to rank and convert. That is a people person and bring decency and thoughtfulness to all your interactions. We can’t wait to meet you.
What you’ll do at Figma: