As a Digital Marketing Manager, you will be the expert and go-to person responsible for building out all of our digital marketing strategies across the website, paid advertising, SEO and more. You are a results-oriented digital marketer with seasoned skills in driving brand awareness and lead generation via all digital channels. All positions at Postscript are fully remote.
Primary duties
Become a subject matter expert on Postscript’s offering, target audience, and digital strategy to date. Understand how each of our audiences engage with us and propose ways to improve
Build and execute engaging digital programs that convert, educate, nurture and enable our audiences
Utilize targeted messaging, segmentation, testing and distribution channels to reach the right audiences at the right time
Combine qualitative feedback with a data driven approach to proactively identify opportunities, enhance existing strategy and test theories
Own and execute paid ads across search and social platforms
Optimize our website, sub domains, third party profiles and existing + future content for conversions and SEO best practices
Own the maintenance of our Shopify app listing, G2Crowd profile and others ensuring they are always driving conversions
Regularly look for ways to improve traffic to and conversion on our website
Measure, report and forecast on campaign and digital channel success
Own and maintain documentation of all processes related to digital marketing
Own the performance of our digital marketing program from goal setting to ongoing measurement
Partner with Business Development, Sales, and Partnerships teams to achieve lead flow goals
4-6+ years of digital marketing experience. Preferably in a B2B SaaS environment
Proven experience in developing a digital marketing strategy and workflow that drives brand awareness and lead generation
Hands-on experience with paid advertising, SEO and website conversion strategies
Excellent communication and time-management skills
Detailed and organized, with the ability to juggle projects, collaborate internally, and hit deadlines
Proven track record of owning a number and achieving strong results
Familiarity with ecommerce and ecommerce marketing
Early-stage experience strongly preferred
Salary range of USD $120,900 to $137,500 base plus significant equity regardless of location
High growth startup - plenty of room for you to directly impact the company and grow your career!
Fully remote culture - work from home (or wherever!)
Fun - We’re passionate and enjoy what we do
Competitive compensation and opportunity for equity
Flexible paid time off
Health, dental, vision insurance
Other great perks, such as home office stipend
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