Webinar Marketing Manager

About the Role: 
We are seeking a strategic and results driven Webinar Marketing Manager to lead our virtual event channel.  The ideal candidate is passionate about creating meaningful digital experiences that result in measurable business outcomes in the form of lead generation, pipeline, and new /expansion/cross-sell/renewal revenue.
This role is integral to our growth marketing strategy and a key driver of monthly, quarterly, and annual business goals. You will be responsible for owning the holistic webinar program from strategy through to execution and analysis, executing in partnership with stakeholders across the GTM organization. You are customer obsessed and skilled at understanding a marketing funnel and prospect conversion journey.
You must be an excellent cross functional collaborator, skilled at building bridges with partners across the GTM organization and engaging with C-suite employees and customers. You have a data driven growth mindset, always testing and learning, optimizing, and solution oriented.
Are you an experienced webinar marketing manager with a track record of executing digital content strategies that drive results? We want to hear from you!
What You'll Be Doing:

 
Building a scalable annual webinar program that delivers on marketing and business goals across the full funnel, executing on 16+ webinars annually
 
Partnering with stakeholders across the GTM org to bring the end-to-end webinar program to life (marketing, sales, customer, content, product management, etc.)
 
Coordinating with marketing teams create assets to promote webinar cross functionally and externally to drive audience registration (web site, email campaigns, organic social media, co-marketing, sales enablement etc.)
 
Securing speakers/presenters and coordinating all event logistics
 
Negotiating with vendors to secure greatest value for partnerships
 
Partnering with Marketing operations to follow lead process and ensure lead capture
 
Being data-driven and being comfortable analyzing the impact of your efforts in partnership with our Marketing Operations team
 
Experimenting with different formats and offers to improve webinar attendance and performance
 
Determining follow-up strategies for leads with Campaign Manager
 
Leading the repackaging of all the content you create to fit into other coordinated marketing campaigns and channels (web, social, on-demand syndication)
 
Documenting process, learnings, and best practices into a webinar playbook
 
Developing benchmark criteria to measure the effectiveness of our webinar strategy and implement improvements as required
 
Measuring the success of each webinar and reporting the results cross-functionally

About You:

 
3+ years of B2B demand generation experience; experience in SaaS and Education preferred
 
Proven track record managing virtual events that have measurable ROI in the form of lead generation, pipeline, and revenue
 
Data-driven, focused on target attainment, using data to inform strategies and priorities
 
A growth mindset – always making improvements, trying new things, rolling with changes, failing fast, and a can-do attitude
 
Ability to multitask and meet deadlines in a fast-paced environment
 
Strong project management and organizational skills, excellent attention to detail
 
Excellent interpersonal and communication skills with an ability to work optimally cross-functionally and with all levels within the organization
 
Proficient in MS Office, Zoom Webinar, familiar with Marketo, Salesforce or similar
 
BS/BA in PR, marketing, or related field is preferred
 
Must be legally authorized to work in the United States

Compensation and Benefits:
Expected base salary range for this position is $63,810 – $87,890 USD annually based on several factors, including experience and geography. This position is also eligible for an annual incentive bonus or sales commission bonus, depending on the role, and benefits that are designed to support you & your family. If you are hired at DreamBox Learning, your final base salary compensation will be determined based on considerations such as geographic location, skills, responsibilities of the role, education, and/or relevant experience.  In addition to those factors, we believe in the importance of pay equity and consider the compensation of our current team members as a part of evaluating and extending any final offer.
We are proud to offer employees and their families a comprehensive benefits package:

 
Medical-Dental-Vision
 
Health Care Dependent Care
 
Short & Long Term Disability
 
Life Insurance
 
401(k)
 
FSA/HSA
 
Paid Time Off - Front Loaded (4 weeks)
 
Accrued Sick Time
 
DreamBox "Hero Days" Volunteer Time
 
Employee Assistance Program
 
9 Paid Holidays + Annual Winter Holiday Break (Typically the last week of December)